Hi, I'm Ali. I'm on the run from the corporate world (ssh, don't tell them) and am embracing my dual loves of writing and the outdoors. I write engaging content for brands, feature stories and editorials, blogs and more. As long as I get to write, I'm happy. If I get to write about skiing, hiking and other adventures, I'm the happiest. My goal is to support my clients to achieve THEIR goals, whether it's marketing, engagement or PR. I have 15 years' experience in client advisory and will do more than give you nice-looking words: I will work with you to develop and implement an effective strategy that ensures your message connects with the right people, in the right way.