Information Technology has been the arena I have focused on. However, I held the Director of Marketing for nearly six (6) years. My next move was to understand our customer-base better -- I went direct and became a technologist myself for the next 10 plus years. My understanding of Information Technologies, Security and System Administrators has proven invaluable as I successfully combine Marketing, Public Relations and the Technology disciplines together.
I have a great understanding of successfully using and combining advertising, production, traditional media, social media, digital marketing, shopper marketing, lead-generation, content marketing, budgeting, design, events, media outlets, pr and more.