Irina

Irina

Marketing & Sales Manager

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Summary

First and foremost- I love surfing! I surf 5-7 days a week.

I'm a driven marketer who is energized by innovation and driving growth with a diverse team. Career interests include brand strategy, product marketing, experiential/event marketing, consumer insights, partnership activation, innovation/new product development and general management.

I love bringing a product or category to life, in the best interest of the brand along with what direction comes from the executive team. My excitement always occurs when a new product or story is announced for the upcoming year and I get the opportunity to brainstorm on how to bring this product to life in-store for the consumer. The best part is seeing the vision evolve into reality within the markets.

Passionate about: Surfing, photography, not wearing shoes, ocean conservation, and living in a beautiful world.

Specialties: Excels in market strategy, new product launches, strategic planning, account management, event planning/production, project management and leading cross-functional teams.

Seeking to combine my passion for outdoor sports with marketing by helping companies drive growth through strategic sales and marketing support.

Open to travel!

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