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Freelance Designer / Consultant

Innovative and versatile Apparel Designer with a proven track record of skills and experience in the fashion industry. A keen eye for contemporary trends and vintage finds. Extensive knowledge in denim design, wash development, dye processes, and fabrication. Specialize in Denim, but also skilled in designing Cut & Sew Knits, Active wear, and Wovens. Experienced in import and domestic production and processes.


-Oversee and manage multiple operations and denim design process from concept to production
-Establish innovative wash development, fits, and dye processes
-Render sketches (Illustrator and Photoshop) to achieve final looks and provide technical blueprint of garment
-Work with technical design and production team overseas to provide accurate and complete design packages

-Designed women's denim and non-denim bottoms based on concept and brand strategy
-Created new washes, color development processes and techniques within budget parameters resulting increase
  in sales and profit
-Effectively presented collection for merchants, directors, and cross-functional teams resulting in increase in orders and sales
-Improved fits and evaluated factory discrepancies on garments

Designer

-Assisted in building Menswear start up company that included, but was not limited to, design, production, sales, graphic design, costing, fittings, fabric sourcing, marketing, styling for photoshoots
-Created concepts for design, web page, sales, marketing strategies, and managed social media account that resulted in increase exposure and awareness of brand


Consultant / Designer

-Designed seasonal lines for variety of categories based on concept / trend, inspirational shopping, and competitive
-Managed multiple divisions from concept to production (Missy, Plus, Juniors and Petite)
-Trained and facilitated design team to ensure work was completed and executed accurately


-Designed Children's wear collection for multiple categories (Graphic Tees, Wovens, Outerwear, Cut and Sew Knits, and Denim Bottoms)
-Developed new wash processes and dye techniques
-Re-colored cads, graphics, sketches, and line sheets as needed


Associate Designer

-Designed seasonal women's denim jeans based on design direction as well as wholesale and retail requests
-Update sketches, tech packs and line sheets for cross-functional teams as needed

Assistant Designer

-Designed a collection of Children's wear that included Graphic tees, Cut and Sew knits, Wovens, Denim and Non-Denim Bottoms
-Contributed in creating styles that resulted in a few being top 10 sellers in retail stores


Find out detailed information about Geraldine Caalim, Freelance Designer / Consultant in Los angeles, CA

Geraldine Caalim: Freelance Designer / Consultant in Los angeles, CA

Geraldine Caalim

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Academy of Art University

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