Multidisciplinary, data-driven merchandiser and Six Sigma Green Belt, cultivating product growth for start-up to Fortune 100 companies by repeatedly creating consumer-led, customer-appropriate products while developing strategic and tactical plans to bring them to market.
Career spans Europa, Asia, Africa and the Americas, with experience instilling regional best practices into global stores and product lines, building or turning around nascent brands and new revenue pathways, and leveraging domain authority to develop companywide strategy and position a beloved brand.
Impact overview includes establishing three new businesses, turning around two underperforming businesses, and developing a B2B web presence for Nike.net—bringing 3,500+ products to market across four consumer types (men’s, women’s, kids, and baby) and 10+ product categories including apparel, basketball, beauty, equipment, footwear, running, soccer, socks, training, and yoga.
Enjoy building and leading collaborative teams, with experience cross-functionally managing up to 12-member teams. Mentor to 20+ in-house employees and more than 50 up-and-coming merchandising and design students.
DISTRIBUTION MODELS: eCommerce / Direct-to-consumer; Wholesale, Distributor & Licensee; and Specialty
EXPERTISE: Product Creation & Line Management, Marketing Strategy, Operational Excellence, Brand Revival & Expansion