Strategic business leader with a background in Sales, Marketing, Omni-Channel Retail and creation of Go-To Market strategies. I've worked in the Outdoor, Action Sports and Fashion industries as buyer as well has having been a merchandise manager for a vertical company that focused on both Direct to Consumer growth as well as Wholesale distribution.
I have a keen understanding of brands and what makes them tick. Having spent a majority of my career focused on digital ecommerce companies, I’m know how to both drive and convert traffic.
Currently manage our largest national accounts in a role that merges my strategic abilities as well as my knowledge of omni-channel retailing. Along with this responsibility, I am part of the creation and execution of key marketing strategies in order to generate brand awareness and drive product demand across all channels.
I have experience in sales, strategy, supply chain management, product line management, digital marketing, product creation, both full and off-price buying and inventory management in vertical brands as well as retailers. I've also spent a period of time establishing online marketing channels such as affiliate, email marketing, re-targeting, paid search, shopping portals, and site merchandising.