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Business Development Manager LATAM

•	Expert Sales and Marketing Manager for multinational companies and commercial business units.
•	Senior Business Development Manager, Commercial Manager, and Marketing Manager with solid experience on introduction of new products in new markets and channels such LATAM (Latin America) and EMEA (Europe, Middle East  Africa)


•	Business strategy for the company in Latin America including Brazil
•	Sales & Marketing activities layout, planning, and development
•	Marketing plan and resources planning
•	Business Intelligence
•	CRM management and KPI establishment.
•	Wholesaling, OEM Manufactures and Industrial Market Focus


•	Strategic Management, planning and execution of the activities of Marketing and Communication of the company for the European Market. Including traditional channels like OEM, the aftermarket and the new e-business, e-commerce (B2C, B2B).
•	In charge of Marketing strategy for the company with the aim of introduction, positioning and knowledge of the brand.
•	Marketing plan including new channels and formats, Business Intelligence development.
•	Evaluation of the current product portfolio under the basis of pricing, distribution, advertising and strategic competences
•	Development of the different communication supports to the customer to the after-market, the traditional market OEM and the company internal information. Technical Information, Selection tools, trainings and seminars.
•	Institutional relationship planning and PR company management in the different media and countries
•	Fair and events strategic development, planning and management.
•	CRM Manager, reports and analysis

Marketing Manager EMEA

•	Strategic Planning Department and proper coordination with the sales department. Budgeting and execution.
•	Planning product line. Preparation of the products portfolio. 
•	Adaptation of products to the Spanish market. Verification of product margins and costs. 
•	Negotiation with product suppliers, planning coordination and procurement logistics according to the seasons and offers defined.
Achievements;
•	Strategic implementation of the company with the brands  Stevens, Gazelle, Nirve, Easy Bike, Camaro.
•	New products line introduction. New business line creation and implementation of renting. New channel of e-commerce set up (Groupon, Triavip, Privalia). OEM management (Norauto)
•	300 POS, 40 own managed corners. KA Management  Corte Inglés, Carrefour, OpenCor, Vips Gift Shops, Specialist retailers


Sales  Director

•	Development of commercial sales team. Big distribution accounts attention. e-Business focus. 
•	European International Business Development and Latin America(Chile, Brazil, Mexico, Colombia and Venezuela). 
•	Advice on product line and its adaptation to different markets and customer types.
Achievements:
•	Brands Introduction (Mobiky, Marin, Knog) 400 POS across the country. KA Corte Inglés, Carrefour, ToysrUs, Opencor, Vips Gift shops, Tienda en Casa, Editorials as OEM.
•	Latin America exports and distribution starting (Chile, Brazil, Colombia, Mexico, Costa Rica)


Country Manager, Export Manager LATAM

Find out detailed information about German Cifuentes, Business Development Manager LATAM in Santiago, RM

German Cifuentes: Business Development Manager LATAM in Santiago, RM

German Cifuentes

Sanhua LATAM

Sanhua International Europe

Momentum Mundus

High Quality Brands Dist.

IE Business School

Universidad Complutense de Madrid