Laurent Meira


Dynamic and result oriented Senior Marketing and Operations Executive with the ability to conceptualize & synthesize complex business concepts into a clearly defined & executable plan of action with concrete deliverables. Proven ability to develop & implement successful Marketing & Operation strategies to align creative, product development, sourcing, supply chain and inventory management resulting in increased sales. Outstanding interpersonal & leadership skills reflected in the ability to effectively manage change & increase performance. Clear understanding of organizational ecosystem at different stage of growth & ability to build high performing teams to enable & sustain the transition. Designed training & development programs aimed at empowering subordinates to excel & increase staff retention. Constantly project & foster a “Raving Fan” customer service culture. Regarded by peer business leaders as a key source of professional knowledge & a strategic problem solver.


* Led Alliance Business Int’l rapid revenue growth from $7M to $48M
* Reduced chargebacks from $200k to $15k by re-engineering systems & formalizing SOPs
* Transformed organization to facilitate culture change & set a strong foundation for growth
* Spearheaded deployment & adoption of MS Dynamics NAV ERP
* Conceptualized & implemented marketing strategies to improve professional image & increase Brand Equity & ROI
* Directed the opening of 4 branded retail Luxury boutiques around the world in 1 year
* Activated & Negotiated OEM programs with up to 900 SKUs (Up to $3.5M per program)
* Operated a 47K sqf warehouse/ Production facility with a turnover of close to 500 inbound containers/year
* Engineered the launch of a licensing program with Disney, from factory approval to product launch
* Improved employee retention & performance while directly managing upward of 50 staff
* Developed employees & operation manuals with full set of SOPs & proper reporting tools for control