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VP Retail Operations & Sales

SENIOR EXECUTIVE- ENTERPRISE RETAIL STRATEGY &amp; OPERATIONSStrategic, well-connected VP with 15+ years’ experience in strategic transitions, corporate strategy, business development, people-centric retail executive, a history of building scalable, fast-moving businesses that achieve P&amp;L and KPI excellence by leveraging service, diversity, and vision advantages.&nbsp;Recognized for collaborative leadership style, proactive approach, and keen ability to effectively translate complex operational concepts into tangible action plans. Highly effective art working with and through stakeholders at all levels, while influencing positive change, growth-oriented businesses. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

Selected as an advisor and operating partner to a $500M portfolio, for a newly created position in the role of Amazon Sr.
Business Coach to assist and guide (56) Delivery Service Partner (DSP) business owners as we build and grow successful last
mile package businesses. Lead business strategies to execute value creation opportunities and manage the DSP
relationships across the entire lifecycle of the business contract. Collaborate with an integrated internal team of Station
Operations VP, Program Managers, Employee Relations Program Managers, Compliance and Finance personnel to ensure
DSP Owners launch and scale their business in compliance with program requirements.

►   Achieved Amazon Bar-raiser interviewer certification. Conducted over 200 interviews for future Delivery Service
Partners and Business Coaches, through Amazon Leadership Principles loop interview structure weekly.
►   Collaborated with AWS team as lead Project Manager with development of Scheduling UI tool. Delivery Service
Partner Scheduling tool adopted to reduce avg. 4 hours a week preparing schedules for Drivers Associate.
►   Accomplished 40% increase DSP sentiment score bringing the region to 98% avg. Top 5 region in the network.
Engaged talent via structed productive Driver Associate interviews, streamline on-boarding staff process and conducted weekly region leader partnership meetings with DSP's.
►   Led Driver Associate (California Rest Break Labor Law) process project. Partnered with Corporate Legal counsel,
developed rest/meal break clocking process inside driver device app, to protect DSPs from class action lawsuits.
►   Designed Salesforce platform format for network Business Coaches and Development Managers. Certified
Amazon Salesforce Power User, partnered with Salesforce Principal to create current dashboard.

SENIOR Business Coach

Recruited to direct the strategic vision and P&L ownership for a 200 retail store plan, complex multi-state region brick & mortar store count growth, transformation, and culture agent. Lead business strategy and full spectrum of financial
performance, sales, real estate management and development, and a portfolio of corporate initiatives. Oversee an
organization of 2 District Sales Managers, 3 Retail Buyers and Merchandisers, 2 Field Training and Development Managers,
2 New Store Opening Coordinators and cross-functional teams of senior leaders in human resources, logistics, IT and recruiting.

►   Consistently exceeded sale targets set by the board by 30% month over month, customer satisfaction score
increases 20% MOM to 92% avg.  Inspired process excellence and sales conversion by aligning talent to vision.
►   Developed and promoted several high-performing members into elevated roles across Travis Mathew. Quickly
created a talent incubator via focus on hands-on talent management, development plans, mentoring and top tier
staff retention metrics.
►   Innovated communications that sharped top-down alignment and enterprise execution. Created District
Manager Calls, scorecards, Monthly Business Reviews, and feedback loops to build and assess capabilities, upskill
talent, and improve ownership.

Director Retail

Responsible for Sales, Design, Manufacturing and Marketing teams with all brands under Already Design Headwear Co division. Developed new business plans to gain key national accounts, introduced new private label brand and signed team license accounts • Created new seasonal fashion calendar planning for production line managers • Updated new quality control compliance plans with all samples and finished product • Lead in house sales rep team and vendor contract rep teams • Traveled to all accounts with new product line introductions.

EXECUTIVE VICE PRESIDENT OF BUSINESS STRATEGY & DEVELOPMENT

Headed all Sales, design, manufacturing, and marketing teams with all brands under Already Design Headwear Co. division.
Managed all aspects of strategy, standards, operations, and execution, including P&L performance, customer service, talent
management, leadership development and logistics.

►   Developed new business plans. Cultivated 3 key national accounts, introduced a private label brand, and signed
team 2 license accounts generating 1M revenue.
►   Built a high-performing culture that quickly improved business. Led in-house sales team and vendor contract
sales representatives, updated new quality control compliance with all samples and finished products.

Executive VP of Business Strategy

May 2016- January 2018
Responsible for leading a high performing field organization • P&L ownership in over 500 business units to achieve annual contribution plan accounting for over $700M in sales revenue • Supervised 4 Regional Directors and 48 District Managers under all brands; Lids, Lids Locker Room, Macy's Locker Room, MLB Clubhouse, NFL Clubhouse and NCAA Clubhouse • Negotiated property deals for college RFP rights • P&L management to achieve contribution plans year over year • Leveraged new cost of living wage program with over 5000 employees to achieve expense plan.

DIVISIONAL DIRECTOR -US, LIDS SPORTS GROUP

DIVISIONAL DIRECTOR -US, LIDS SPORTS GROUP

Hand-selected by the CEO/Founder and promoted to lead strategy and operations for a highly complex multiply layered
+1,100 store chain retailer comprised of Lids, Lids Locker Room, MLB, NFL, NHL & NCAA Clubhouse and multiple e-comm
sites. Directed and organization of 6 Regional Directors, 90 District Sales Mangers, over 1000 store managers/property
managers, and matrixed team within Loss Prevention, Human Resources, and Product Logistics driving a complete
transformation. Find opportunities to show not only the end results, but how you identify opportunities and achieve results

►   Architected roadmap for sustained 14.1% annual capital growth. Orchestrated complex real estate portfolio,
driving P&L performance via collaboration on site selection, lease renewal, relocations, and remodels for 75 stores
per year.
►   Strengthened talent in challenging labor markets. Revamped hiring process and leadership bench, focused staff
on recruitment, reestablished DEI Partner Network, and prepared and promoted 45 salaried managers.
►   Negotiated & Developed (RFP) Request for Proposal property contracts. NCAA, NFL, MLB, NHL on-site and offsite
retail sales operations, along with in-store Macy's Lids Locker Room shops in conjunctions with yearly NFL
Super Bowl Experience Events.

VP Retail Sales AND Operations

VICE PRESIDENT RETAIL OPERATIONS

Promoted to Regional Director West Region and quickly promoted to Divisional Director for all Lids stores. Lead pilot
committee for new Customer Loyalty Program rollout and International Expansion Project Manager.

►   Elevated Region from #3 region (of 6) to #1 on operations scorecard in first year.  Aligned culture across
organization, shored up leadership team, reduced shrink, and innovated recruitment strategies that filled 25+ Store
Leader vacancies.
►   Boosted staff sentiment scores by 3 points to 4.8/6 (hourly) and 5.1/6 (Managers) and reduced leader attrition
from 65% to 41%. Engaged talent via structed manager interviews, staff onboarding, Day 1 group call with all new
employees and weekly region leader meetings.
►   Developed District Manager in Training Program. Protected 100 store growth plan for 7 years through high quality
Developed leadership in the District Manager position.

EARLY CAREER - Retail Store Manager for Foot Locker promoted to District Manager in #1 volume district in the company of 32 store. Joined Lids Sports Group as SR. District Manager for #1 volume Los Angeles district.

SENIOR Regional/Divisional Director

Find out detailed information about Dale Nichols, VP Retail Operations & Sales in Santa Clarita, California

Dale Nichols: VP Retail Operations & Sales in Santa Clarita, California

Dale Nichols

Amazon

Travis Mathew

ALREADY DESIGN CO

Already Design

LIDS SPORTS GROUP

Lids Sports Group

LIDS SPORTS GROUP

Lids Sports Group

University of South Alabama

University of Indianapolis