Marcia Scher - Product Development and Marketing Professional

Marcia Scher - Product Development and Marketing Professional

Category Director - Beauty Cases, Cosmetic Brushes, and Electronic Storage Accessories

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Summary

Dynamic leader, strategic thinker, and product development specialist with expertise in creating innovative, saleable, and profitable products from ideation to launch. Proven performer in developing and implementing strategic marketing plans, branding, and merchandising for diverse consumer products industries. Demonstrated track record of discovering new market opportunities and implementing growth strategies. Successful collaborator with cross-functional teams, team leader, and mentor.

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