Pete Kelly


Industrial Design, Product Vision, Ethnography, Design Direction, Rapid Ideation, Hand Sketching, User Centered Design, Concept Validation, Team Building, Mentorship, Brand Development, R & D, Business Management, Trend Analysis, CMF, Packaging, POS Design, Sales Support

My Design Philosophy - Minimalism.
My Approach - Essential elements, critical functions, end purpose.
My Methods - Qualitative Thinking and Consideration, Speed to market, Discovery through Iterative Development, Creative Solutions to shifts and compromise, Design Quality and Reliability, Obsess about the user...Built Objects of Desire.