Events and Sales professional with over 15 years’ experience of proven success championing brand promotions, market development and customer engagement for both established and start-up organizations in the food, beverage and hospitality industry. Strong performer in securing stakeholder collaboration to grow top-line sales revenues; deliver cost-effective experiential marketing partnerships; and provide vital product training to cross-functional teams. During the course of my career, I have played a key sales leader role in opening new profitable markets and launching innovative promotional programs in collaboration with organizations such as the Canadian Cancer Society, Cineplex-Scene, The Beer Store, LCBO, M&M Meats, Peterborough Lakers Lacrosse (MSL), Peterborough Pete’s Hockey (OHL), OLG (Lotto 649); and for all major beer, craft beer, liquor and wine brands available in the Eastern Ontario Region. Graduated from George Brown College - Hospitality & Tourism Management School.
General Sales Qualifications:
- Hospitality & Retail Sales Expertise since 2007
- Sales Revenue Overachiever & Collections Expert
- Corporate & Community Partnerships for Events
- Retail P.O.S., Inventory & Vendor Management
- Communications, Community Builder & Team Player
- Creative Problem Solver & Trouble-Shooter
Solid network of senior management contacts at beer, wine & liquor licensed bars/restaurants; LCBO; The Beer Store; retailers & business improvement areas; professional and amateur sports teams; sports clubs and facilities; entertainment agencies & venues; hospitality & tourism businesses; economic development & chambers of commerce, and community event providers in Eastern Ontario.