Jason Liu


For me, footwear design is “functional fashion”, the balance between aesthetics and innovation. Designing a product that people LOVE starts with the first impression, the silhouette, the proportion and the color/material. In order to create a LOYAL customer, the design must solve problems, enhance performance and envision the future. And to build a BRAND, I want to bridge aesthetics and innovation with a storytelling that is steeped in culture and rich with emotion.