Senior Brand Manager

Experienced specialty & digital retail leader. Focus on merchandising, Brand, Consumer and retail product insights, buying, sales, and partner relationships. Lifelong sports Enthusiast, PASA certified Kitesurf Instructor, Ironman Athlete & MSU Cross Country/Track Team Alumni

•Initial Brand Development
•Seasonal Brand Calendar
•Social Media Strategy
•Brand Ambassador
•Consumer Engagement Strategy
•Media Forecast & Engagement Hind-Sighting •Consumer research

•Lead X-functional team through analytical audit (margin, style/sku count & productivity, forecasting,
 bookings and sell-thru analysis) to achieve a 30% SKU reduction. Generating cost, workload & time savings.
•Lead pre-line meetings/edits with strategic accounts & global product teams to ensure regional needs were met.
•Implemented improved Sales Meeting materials by including all relevant X-functional information, resulting in timely PO submissions and Distributor confidence for the seasons direction. •Managed seasonal product adoption & assortments for markets, ensuring financial targets & style count targets were met.
•Developed business plans bases on hind-sighting, trends, market knowledge, brand strategy & financial targets.
•Lead end-in-mind assortment planning (including channel segmentation & retail floor capacity, delivery flow strategy, messaging and product strategy) in creating the consumer experience.

Regional Merchandise Manager

•Presented compelling data & art driven cases to leadership for edits to the Nike-By-You seasonal consumer facing line plan, resulting in improved launch flow/increased order conversions. •Implemented a system of record used by X-functional teams to direct global flow and product readiness resulting in increased work efficiency across teams and early identification of issues that may have delayed product launch.
•X-Category communications for product and launch alignment
•X-Functional communications for GTM readiness; Regular Meetings with Senior Leadership, Design, Product, Analytics, Development, Operations, UX, Digital Brand, Brand and Geo Teams
•Developed a system of record to be used by X-functional teams to direct digital flow and product readiness based on seasonal line plans
•Track Merchandising gates in the Nike Category Game Plan
•X-Functional communications and tracking for Geo specific activation opportunities
•Cross functional work lead to a “Quick Response Toolkit” of franchise models, fabric, artwork, fonts, and embellishments. This “toolkit” allowed our speed to market to go from months to weeks. The Kobe Bryant retirement shoe’s concept to consumer launch was under 2 weeks and was the largest single launch for Nike By You.
•X-functional performance audits of live products allowed us to adjust the digital sales funnel thus, maximizing conversion

Global Merchandise Manager

•Implemented reactive strategies based on consumer market research
•Created and presented business plan to secure SBA backed funding
•Built Store, designed custom fixture & evolved a seasonal consumer right Merchandising Strategy •Senior Buyer: all product categories: skate, kite, wake, SUP boards, shoes, apparel & accessories •Maintained CRM, POS, Sales Planning, Trend Analysis
2002 - 2016
 •Product Line Manager/Brand Manager: Design & Development of vertical retail products (apparel, skate & snowboard hardgoods)
•Developed and maintained strong community relationships (schools, clubs, events)
•Maintained, developed, and promoted the shop website and it’s social media presence(facebook, twitter, Instagram, athlete sponsorships)
•Produced and scheduled all advertising and marketing materials •PASA certified Kitesurf Instructor

Founder, Owner, Senior Buyer

•Senior Buyer at fast growing e-commerce company, achieving 75M in sales with over 200 brand partners •Lead team meetings to ensure negotiated buys maintained Open-to-Buy & Margin requirements
•Admin role in Salesforce Demandware for all Merchandising functions
•Aligned X-Functionally to edit and merchandise consumer right assortments
•Evolved the buying strategy to align with planning, marketing, and merchandising forecasts
•Championed Data precision for the order process
•Responsible for all data pertaining to inbound product
•Assured PO accuracy
•Maintained, updated, and built files pertaining to purchases

Senior Buyer

•Provided insight into U.S. buyer behavior and needs
•Hiring & training lead for US managers & sales team – achieved over $6 million in year one sales from US team 
•Authored product knowledge & customer service handbooks for snowboarding & apparel sales
 •Product Line Manager - co-developed vertical retail snowboard brand
•Senior Buyer - US Market apparel & hardgoods
•Consistently recognized for having developed a superior sales force, which lead the U.S. in sales

Manager - US Market Expansion

•Trade show bookings & on-snow equipment testing demos
•Traveled to accounts for sales calls, and clinics
•Key account sales management - orders, recommended PO’s, re-orders and service •Prospected new accounts
2000 - 2002

Tech/Sale Rep

•Managed day to day operation of corporate retail store, regional warehouse, and off-site skate park
•Hired and trained employees, while significantly decreasing employee turnover
•Head buyer for five store locations
•Maintained dialogue with key and perspective accounts for orders, re-orders and service
•Developed and maintained personal working relationships with regional and nations sales representatives •Prospected new accounts
•Coordinated promotions for shop: Americas Thanksgiving Day Parade, Intel International Science Fair, monthly wake and skateboard demos
•Consistently recognized for meeting and exceeding projected sales goals
•Increased sales at flagship location 150%, while lowing shrinkage and staffing costs

General Manager

Find out detailed information about Alex Dombroski, Senior Brand Manager 

Alex Dombroski: Senior Brand Manager

Alex Dombroski

KradlCo

Columbia Sportswear, Inc. LTD Contract

Nike, Inc.

Red Belly Boardshop

The Clymb

West49

Burton Snowboards

Modern Skate & Surf

Michigan State University