Matthew Cox

Matthew Cox

Vice President - Experiential Marketing

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Summary

I am a highly energetic, dynamic, outside of the box marketer and leader who has crafted and executed successful strategic and tactical marketing campaigns. I have more than 10 years of experience leading teams and more than 15 years of experience working on multi-tiered marketing campaigns.

I hail from the agency side of the marketing universe, so I am very familiar with shifting deliverables, limited resources and competing deadlines. I know all of ins and outs of managing external partners. I have robust experience negotiating sponsorships and partnership contracts for my previous clients.

I have been blessed with the opportunities to build B2B and B2C events that span the gamut of event marketing. Convention Center Trade Show, Corporate Campus Employee Event, Super Bowl, World Series, National Sampling Tours, Retail Grand Openings, Marathons, Little League World Series, all the way down to one-off 10x10 pop up events.

I am both a tactical project manager who isn’t afraid to roll up his sleeves and get dirty and a strategic leader who can create and present multiyear marketing strategies to executive leadership. My primary background has been in event and experiential marketing, but I have also created national loyalty rewards programs and social media campaigns for national retail chains.

Throughout my career I have built and lead successful teams. I believe in both challenging and empowering my teams. I believe that the most potent teams are led through inspiration and freedom to not only succeed but also fail without fear. Fear keeps most people from really pushing the boundary of what they are capable of.

I believe in the power of storytelling and the emotional power with end users that great marketers and brands can create. I understand how storytelling and brand awareness can drive revenue. Because I have this experience and I understand marketing so well, I work very well with marketing teams.

I am an exceptionally well-rounded marketer whose leading skill set is events and experiential marketing. Over my career I have been fortunate to work with clients like Dick’s Sporting Goods, Red Bull, Puma, Reebok, Adidas, and Gatorade.

Lastly, I am extremely competitive. I work well under pressure, refuse to accept defeat and was raised with the belief that I can do anything I set my mind on.

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