B.S. Pharmaceutical and Healthcare Studies

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Manager, Strategic Planning

Passionate about consumer behavior, storytelling, and design. Curious about the universe, how people and things work, and what makes them tick. Obsessed with getting out of the data cloud and understanding our audiences, not as patients or consumers, but as people.

My goal is to apply my analytical skills, passion to create, and team-oriented mindset to all that I do. Since graduating from the University of the Sciences with my Doctorate in Pharmacy, I’ve held internships and worked at several advertising agencies to develop my skills in strategy, analysis, consumer experience, and design. Currently working at Evoke, learning every day.

I love meeting other consumer insight/strategy/planning professionals. Reach out to me at abby.hoffer28@gmail.com if you'd like to chat about healthcare, advertising, or hiking.

• Pharmaceutical Experience: Insomnia, Gout, Depression, Diabetes, Infectious Disease, Fertility
• Consumer Experience: Cosmetic/Weight Loss, Restaurant/Hospitality

• Serve as the voice of the consumer by analyzing qualitative/quantitative research and market data (tracking studies, databases, etc.) to understand key insights, behaviors, and perceptions
• Keep a finger on the pulse of cultural, social, and industry trends and their impact on consumers’ attitudes, beliefs, and behaviors
• Design integrated multi-channel marketing experiences rooted in research and insights, ensuring those strategies connect to the larger brand ecosystem
• Provide creative teams with briefs that contain concise information on the product, audience, and strategy to support them in the conceptual development of campaigns and tactics
• Develop detailed consumer journeys inclusive of emotional, functional, and informational needs at each journey stage to identify unmet needs and areas of digital optimization, often in collaboration with UX team
• Create persona profiles and other target audience tools to bring consumer segments to life for creative teams to formulate a compelling brand story
• Assist in 20+ new business opportunities annually by social listening to understand how consumers think about and digitally discuss their disease/treatment experiences

• Analyzed digital behavior/trends and provided strategies for brand development, multichannel marketing, and communications to enhance relations between our brands and their consumers
• Collaborated with several outside vendors to distill large amounts of data on client’s digital marketing materials into meaningful and visually coherent presentations on a monthly, quarterly, and yearly basis
• Assisted in outlining Google Analytics tracking requirements for technical team to implement
• Brandwatch power user for all social listening needs in Philadelphia office

Analytics Associate

• Developed proficiency in a range of primary and secondary research tools and aided in the development of screeners, discussion guides, and final insight reports
• Actively participated in brand planning, strategic development, and material review to ensure scientific accuracy and appropriateness for client accounts and new business
• Strengthened strategic voice and medical expertise, gained in-depth experience, and acquired analytical skills necessary to evaluate data
• Leveraged PharmD background to develop medical onboarding presentations to teach agency colleagues about diseases states and drug products for new business

Strategic Planning Freelance/Intern

Find out detailed information about Abby Hoffer, PharmD, Manager, Strategic Planning in Philadelphia, PA

Abby Hoffer, PharmD: Manager, Strategic Planning in Philadelphia, PA