Dining

Cooking

Hiking

Photography

Traveling

Conversing.

Digital Marketing Intern

I always enjoy telling people about the awesome products that I like or the companies whose products will add great value to the consumer or whose customer services are outstanding and satisfying.

I like what I am doing not only because I am sold on the companies and become a loyal customer but also because the consumers deserve to know about the great products and great companies. It is the most fulfilling feeling I get when I know I help establish a relationship between the brand and the consumers and nurture that relationship.

I am an inquisitive multi-linguist. I’ve had several experiences in digital marketing. I like to pull consumers to us not only through creating quality website content, developing a great marketing kit and email marketing campaigns, but also through planning effective digital advertising.

Conduct keyword research and market research to create display, search and retargeting ads as well as YouTube ads.
Identify market trends, valuable aspects as well as key messages about ACD's services to build effective marketing materials.
Assist in development of landing pages.
Design templates and create email newsletters to increase brand awareness and provide a better customer experience.

Optimized website design, reviewed company website and advised on natural search strategies including keyword planning, meta data optimization, and link building.
Monitored and reported on the performance of company website and digital marketing campaigns using web analytics tools and Digital Marketing KPIs.
Proofread and tested emails to ensure all links, images and information are correct.
Tracked deliverability, bounce rate and open/click rates in relation to the number of subscribers in database and updated the customer database.
Email open rate as well as click rate saw an increase of 5-10% above industry average.

Wrote press release for Spring Break 2017 Performances.
Created marketing materials for events: Grown Up Play Date, Amazing Dinosaurs exhibition, Fundraising Gala.
Took photos for promotional use at several events: Grown Up Play Date, Spring Break 2017 Performances, etc.
Promoted events on social media platforms and various local websites.
Designed and conducted surveys for the organization's performance improvement.

Event/PR/Marketing Intern

Find out detailed information about Sandy Lam, Digital Marketing Intern 

Sandy Lam: Digital Marketing Intern

Sandy Lam

ACD

Grand Rapids Natural Health

Grand Rapids Children's Museum

Grand Valley State University