Led and managed growth strategy for SellPoints and Retargeter including strategic deployment and optimization of paid media, SEO, content strategy, earned social, creating sales collateral  and email marketing campaigns to drive new prospects and nurture MQLs

Successfully lowered CPA by 50% in just one month

Continuously reached monthly revenue goals to push company closer toward IPO  

Responsible for working cross functionally with the sales team and content marketing to develop and execute website copy, webinars, eBooks, co-branding opportunities, speaking engagements, and other marketing assets needed to drive growth

Responsible driving in house analytics and solving cross platform attribution and tracking issues 


Growth marketing

Led and managed sit experience including UX optimization, content and merchandising resulting in 200% increase in sales of promoted product

Managed and scaled all aspect of paid media including  Facebook, IG and Influencers to drive growth and UA

Responsible for assisting new product development team in building growth roadmap for their A.I./ V.R. product with the objective to generate more millennial and gen Z buyers

Successfully lowered the cost per new user from $23 to $8 in just one month

Built the Cellmax’s  inbound marketing and eCommerce business from the grounds up, including analytics implementation and marketing automation

Grew organic website traffic by 30% MOM through SEO optimization, landing page, and content creation

Identified and tested experiential  marketing channels including SEM/SEO, paid social and acquired new customers at 200% ROI within the first month of the campaign launch 


Marketing Consultant

Responsible for solving top-line revenue growth for e-commerce and driving content strategies through data driven insights

Managed a team of 5 including the marketing and analytics team and art director. Responsible for leading the cross-functional group task with developing and executing on the strategic business plan

Developed go to market strategy in acquisition, retention and win-back programs which resulted in a 15% increase in projected annual revenue goal
Improved subscription UI through data-driven insights, and resulted in 30% increase in e-commerce subscription business MOM

Managed weekly and monthly KPIs and reporting, ensured we are tracking properly against objectives and developed action plans to remediate any deviations

Developed an understanding of customers and built user segmentations to improve targeting capabilities and personalization across all digital marketing channels including site, email, retargeting, content targeting, SEM/SEO, and cross-device targeting

In charge of marketing calendar, including key marketing programs and promotions to ensure  that the experience is consistent, varied and engaging

Responsible for onsite merchandising and product line which resulted in an increase in the sale of vitamins

Aggressively drove directions to A/B test, optimize landing pages and site conversion funnel for e-commerce, free and premium content subscription

Ensured close coordination between marketing and editorial to create a harmonious user experience

Identified distribution opportunities in areas outside of digital marketing
Over 50% travel required to HQ in Arizona


Director of integrated marketing

Find out detailed information about Winnie McCrea,  

Winnie McCrea:

Winnie McCrea

Conversion points: Sellpoints & ReTargeter

eBay and Cellmax life

Healthy Lifestyle Brands: DrWeils.com & VitaminAdvisor.com

Cornell University - Johnson Graduate School of Management

University of California Berkeley