20+ years sales management experience. Created and managed national sales forces, formulated and implemented strategic sales campaigns and created new channels of distribution. Innovative and creative approach to training, coaching and motivating sales reps and identifying effective brand messages to sell. Effective at working with Sales Ops, Marketing, Vendor Compliance, Product, Credit and Finance to achieve bottom-line sales results. Expertise includes Leadership, Coaching, Training, Sales Management, Sales Strategies, Account Distribution, Collaboration, Forecasting, Budgeting, Cost Analysis, P&L and Licensing.