Mark Heineken Groenhuyzen


Vision-driven change agent with career-long record of consumer goods management and marketing success for leading organizations Proven talent for aligning business strategy and objectives with established consumer goods management and marketing paradigms to achieve maximum operational impacts with minimum resource expenditures. Growth-focused thought leader with background in consumer-facing, small-to-mid market enterprises, backed by leading private equity partners. Possess wide-reaching expertise in goal delivery, team management, entrepreneurial ventures, and numerous facets of creative marketing excellence, including product development, distribution, and brand management. Exceptionally dedicated professional with keen interpersonal, communication, and organizational skills for the diverse consumer goods landscape. CAREER HIGHLIGHTS • Strategic Visionary and Entrepreneur • 25+ Years of Experience in Consumer Products, Action Sports and Outdoor Product Development • Multi-Category, Multi-Brand, Multi-Locations, and Multi-Team Management • Overseas Product Development and Negotiations Expert • Passionate and Very Driven • Product and Brand Marketing • Focused on Growth and Business Planning • Consumer Behavior and Experience Expert, Adept at Spotting Market Trends • Very Creative and Excels with Innovation Development • Welcomes New and Changing Opportunities • Start-up and Enterprise Experience • Adopts a Professional Attitude Promoting Quality, Efficiency and Cost Reduction