Yashar Lotfi

Yashar Lotfi

Motion & Graphic Designer ¦3D Animator ¦Modeler ¦User Experience (UX) ¦Identity Redesign ¦Visual Storytelling

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Summary

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” ~Lindon Leader, corporate identity thought leader

While earning a BS (Engineering) and BFA (Digital Art & Design), I began following my passion for Motion & Graphic Design, 3D Animation, Modeling, corporate identity, and branding — earning multiple awards for stop motion animation and art. I love the synergization of art, creativity, aesthetics, understanding of marketing/branding, and strategic business acumen that motion and graphic design entail.

For over 10+ years, I’ve honed my skills through learning, experimenting, gaining certifications in key technologies, developing expertise in vital assets/resources such as social media, and innovating buzz-generating, eye-catching animations, and graphics for a diverse range of clients.

Previous supervisors, teammates, and employers at renowned companies such as Marriott, Dept. of Health & Human Services, Sam Razi Jewelry, and a diverse range of small - to mid-size businesses regard me as the “Go To” Subject Matter Expert in industry best practices and market trends, corporate identity and collateral, as well as an effective project leader.
Select accomplishments:

* Built accounts across multiple platforms to increase social media followers 1,700%+.
* Delivered logo designs, animation, style guides, social media graphics, and storyboarding for the Dept. of Health and Human Services.
* Served as 3D Animator & Modeler for Upper Chesapeake Health — the influential member of a high performance, 8-member team tasked with animating and simplifying complex medical procedures for non-medical clientele.
* Significantly improved business performance for Whisper Kleen via a major website redesign, branding, and social media program development; increased number of clients < 60 days.

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I welcome invitations. It would be a pleasure to hear from you!

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