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Owner/ Designer

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” ~Lindon Leader, corporate identity thought leader

While earning a BS (Engineering) and BFA (Digital Art & Design), I began following my passion for Motion & Graphic Design, 3D Animation, Modeling, corporate identity, and branding — earning multiple awards for stop motion animation and art. I love the synergization of art, creativity, aesthetics, understanding of marketing/branding, and strategic business acumen that motion and graphic design entail.

For over 10+ years, I’ve honed my skills through learning, experimenting, gaining certifications in key technologies, developing expertise in vital assets/resources such as social media, and innovating buzz-generating, eye-catching animations, and graphics for a diverse range of clients.

Previous supervisors, teammates, and employers at renowned companies such as Marriott, Dept. of Health & Human Services, Sam Razi Jewelry, and a diverse range of small - to mid-size businesses regard me as the “Go To” Subject Matter Expert in industry best practices and market trends, corporate identity and collateral, as well as an effective project leader. 
Select accomplishments:

* Built accounts across multiple platforms to increase social media followers 1,700%+.
* Delivered logo designs, animation, style guides, social media graphics, and storyboarding for the Dept. of Health and Human Services.
* Served as 3D Animator & Modeler for Upper Chesapeake Health — the influential member of a high performance, 8-member team tasked with animating and simplifying complex medical procedures for non-medical clientele.
* Significantly improved business performance for Whisper Kleen via a major website redesign, branding, and social media program development; increased number of clients < 60 days.

LET’S CONNECT 

I welcome invitations. It would be a pleasure to hear from you!


Spearheaded complete project lifecycle from initial client contact, need identification, contract negotiation, design and delivery, Profile found here: https://yashar-design.com

Synergized technical knowledge, strong relationship development skills, and deep marketing knowledge to understand the industry, particular brand identities, and future trends to create infographics, animations, video effects, sound effects, logos, etc. Ensured the highest quality deliverables and customer satisfaction. Created style guides, led presentations, advised on kinetic typography, and collaborated with cross-functional teams to meet SLAs. Led storyboarding, graphics selection, and ROI calculation for diverse creative campaigns.

SELECT PROJECTS:

Lobster Ink, Bethesda, MD – Motion Graphic Designer; e-learning courses at Marriott Hotels; collaborated with a 5 member team to deliver within SLAs with ZERO requested revisions.

Department of Health and Human Services, Washington, D.C. – Motion Graphic Designer; delivered logo designs, animation, style guides, social media graphics, and storyboarding for a variety of confidential projects; developed health insurance animation completely rebranded “I AM HHS” program.

Sam Razi Jewelry, Lutherville, MD – Graphic Designer; delivered completely new branding program (logo, logo introduction, business materials, invoicing). 
Upper Chesapeake Health, Towson, MD – 3D Animator & Modeler; influential member of a high performance, 8-member team tasked with animating and simplifying complex medical procedures for VIP clientele (non-medical). Recognized for significantly improving patient understanding, morale, and overall satisfaction.

Whisper Kleen, Towson, MD – Graphic Designer; tasked with improving business performance through website redesign, branding, and social media program development; increased number of clients within a two-month timeframe. 


Find out detailed information about Yashar Lotfi, Owner/ Designer in Los Angeles, CA

Yashar Lotfi: Owner/ Designer in Los Angeles, CA

Yashar Lotfi: Owner/ Designer in Los Angeles, CA

Yashar Lotfi

Motion and graphic Design Consulting