 Strategic Management in Digital Marketing

Creative Agencies

Fashion

Music

Outdoor

Skate

Snow

Streetwear

Surf

Branding

E-commerce

Marketing plans and campaigns

Product development and launch

New markets poryect

International expansions (latam)

Category Marketing Manager

After studying several years IT engineering and understand proceses, while developing my thesis, was really when I found my true passion, brand building. I've been working for more than 6 years as a Brand Manager, negotiating with providers, import and local distribution, I believe I have strong knowledge to develop a good business strategy in any market.

Due to my sales role with retailers and b2b business, I’m really result focused, keeping close attention to KPIs that show you how to improve the brand experience. Also, I believed that things are done by taking initiative and innovating on how to do them when things aren’t working. I consider myself as creative, easy learner and outside the box thinker.

Learning from different markets and cultures truly opened my point of view, helped me to innovate and to work in a team environment. I'm eager to connect people to understand their problems and concerns so we can find a solution together. Always looking for the next challenge and team building experience. I really encourage proactive coop to my colleagues so they can talk about their concerns, problems and priorities, this creates awareness between all team members and commitment to keep improving. Some of the compliments I’ve heard are caring, persistent, motivated and social.

o Analyze data or insights to determine industry and consumers 
o Develop long-term strategies for product categories 
o Foster trust relationships with vendors to achieve better pricing and quality of services 
o Forecast product demand to ensure the sustainability of inventory 
o Responsible of budget development and revenue 

o P&L Management 
o E-Commerce Manager
o Develop yearly / monthly sales plans for the local market
o Develop product, launch campaign and commmunication
o Responsible for electronics retail and b2b business

Consumer Marketing Manager

o NIXON - STANCE - CLAE SHOES - CAPTAIN FIN for Chile Market 
o Plan budget variances, purchase commitments and contracts 
o Plan yearly / monthly sales plans 
o Digital Marketing management and PR 
o Lead product training

Brand Manager

Find out detailed information about Francisco Pezoa, Category Marketing Manager in Santiago, RM

Francisco Pezoa: Category Marketing Manager in Santiago, RM

Francisco Pezoa

Nestle Chile SA

Nestle Chile

Street Machine

Pontificia Universidad Católica de Chile

Universidad Adolfo Ibañez

Universidad Adolfo Ibañez