Lifestyle

Outdoor

Yoga

Health & Fitness

Excellent leader and communicator with a proven ability to structure and build organizations and brands. Skilled in
creating and executing marketing communications programs that engage, influence, and convert. Excels at
creativity and thinking outside the box, yet exceedingly organized and process driven.

? Uphold cohesive identity and messaging of Spinning®'s global brand across all media channels and at promotional events, including 600-person annual international trade show
? Develop and implement strategic marketing campaigns to increase revenue year to year (currently up 29% YTD)
? Sign off on all promotional copy across digital and social (avg. email reach 103k, web 3k visitors/day, social 437k)
? Develop brand ambassador program leveraging existing resources and activating under utilized brand equity
? Created internal communications program to reinforce culture, provide business updates and increase visibility

Senior Manager of Marketing and Community Development

? Managed pre-opening operations including vendor sourcing, product negotiation, procurement, and installation
? Created and implemented all operations materials, including handbooks, waivers, job descriptions, and more
? Hired, trained, scheduled, and conducted quarterly reviews for 40 employees

Operations Manager

? Implemented studio programs and promotions to generate new clients for growth and retention
? Managed administrative tasks, accounting documents, payroll, scheduling, inventory, and more

Studio Manager

? Implemented campaigns, including media pitching, follow-up, and coverage tracking
? Developed yearly plans, objectives, projects, partnerships, pitches, and social media strategies-

Associate of Life, Culture, and Communications and Executive Assistant to CEO

Find out detailed information about Laura Scott,  in Venice, CA

Laura Scott: in Venice, CA

Laura Scott

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