EXECUTIVE DIRECTOR - CORPORATE STRATEGY & MARKETING

Chief of Staff for Global Development Officer of an $12-billion talent solutions company. Define and drive innovative strategic change programs across seven operating companies to address disruptive trends and emerging opportunities. Consultatively leading a global team of 300 employees spanning data and digital programs to transform the customer experience.
•	Business Leader of the company’s most-critical strategic engagement – partnering with world’s #1 Search company to build a machine learning engine that matches talent with opportunity. Identified and pursued opportunity to formally partner. Led contract negotiations. Now lead execution of $10 million engagement, spanning 12+ months.
•	Product leader for Data Analytics product suite, partnering across Agile stakeholders to empower the business to gain an 8 to 1 improvement on sourcing channel ROI and $241 million ROI in rate optimization in one year. 
•	Led digital strategy task force program for Allegis Group operating companies. Identified key acquisition targets and successfully managed first-ever purchase of a digital company for Allegis Group for $20 million.
•	Established strategic roadmap, governance structure, and communications for Enterprise Data & Analytics team, achieving focus and executive support required to scope and progress Master Data Management (MDM), Data Modernization, Data Science, and Customer Journey Analytics initiatives, totaling $18 million in annual investment.
•	Created and lead all front-office technology steering committees for digital customer experience, employee experience, and data & analytics products, managing over $30 million in product development investments.
•	Established first-ever Innovation Lab for Allegis Group, building the business case, garnering executive sponsorship and program-managing investments to make recruitment operations “bionic.”
•	Direct all market research, user-feedback, and product performance analytics efforts for digital front-office. Built value-metric infrastructure and BI reporting suite spanning 200+ metrics to empower intelligent digital product development decisions.   
•	Established thought leadership program and digital marketing campaign across Allegis Group operating companies. Program achieved highest conversion rates across the enterprise in five years, including 193% increase in traffic to insights and 182% increase in thought leadership downloads.
•	Chaired Center of Excellence (CoE) for Marketing organization, successfully redefining corporate brand, clarifying roles and responsibilities for global marketing operations, and establishing a regular governance model for marketing technology investments.


Reported to the CEO and Chairman of the Board for a $1 billion ecommerce company specialized in secondary market sales & retail. Led 82 professionals, uniting eight acquired companies and optimizing customer-facing operations.
• Initiated and program managed our "Customer First" product management & development roadmap, detailing consolidated IT requirements to innovate customer experiences and sales processes, guiding ~$50 million of investments.
• Led the creation of a consolidated marketing and sales scorecard, standardizing ~200 metrics and budget categories, enabling data trending and interactive analysis, and securing support for a data warehouse and governance initiative.
• Conducted 1st formal employee engagement and voice of customer (VOC) analyses, soliciting over 50,000 stakeholders. Results informed rebranding strategy for six brands and business model improvements in sales organization structure, customer service, online experience, and marketing channel optimization.
• Led new brand strategy for the enterprise. Launched client-facing brand, including in-depth sales learning plans. Directed creative and facilitated 400+ coordinated work streams to execute subsequent brand launches impacting digital experience for ecommerce sites affecting nearly 3 million registered buyers.
• Implemented digital marketing strategy spanning search engine optimization (SEO), search engine marketing (SEM), content management, social media, and sales support programs, improving lead generation by 120% and reducing the CPA by 70%.
• Launched new content management system (CMS) for the corporate website achieving greater Salesforce.com CRM functionality and improving online marketer productivity by 15%.
• Built sales enablement capability, including collateral, PPT libraries, case studies, white papers, and an ad hoc support engagement process. 80% of customers claimed materials improved their perception of the company and our competitive differentiators. Materials also improved sales productivity by 25%.

VICE PRESIDENT - CUSTOMER EXPERIENCE INNOVATION, BRAND, MARKETING & BUSINESS DEVELOPMENT

Promoted to lead international marketing strategy for a $3 billion IT services company. Oversaw ~40 marketing professionals leading all facets of the marketing mix for new and existing services. Managed $12 million budget.
• Led team of 18 senior executives to design/implement North American and EMEA rebrand strategies. Facilitated brand roll-out program spanning 100+ communications. Delivered keynote speech to annual meeting, totaling 3,000. Improved favorable customer perceptions by 28%.
• Rebuilt the marketing department, establishing new vision, strategy, structure, and roles.  Improved employee satisfaction by 35%+ in key engagement areas.
• Led the development of a service management function and enterprise-wide governance process. Supported $420 million in services revenue.
• Led team to apply for and earn Fortune's 100 Best Places to Work Award (2013 & 2014), reinforcing key components of the new brand.
• Institutionalized new sales enablement programs and created integrated marketing campaigns, supporting $250 million in business development, improving social engagement 65%, and growing web traffic 128%.
• Repositioned market research agenda to fuel content, gaining published coverage from Gartner research and increasing media mentions by 120%.

GLOBAL DIRECTOR - MARKETING & SERVICE DEVELOPMENT

Promoted to direct strategic programs instilling new processes and systems across a 3,500-employee organization.
• Performed customer segmentation analysis and led sales force alignment initiative growing weekly sales in target segments by 380%.
• Designed and implemented research studies to craft new customer value messages. Facilitated annual North American meeting breakout sessions for 2,000 employees, as well as an internal communications and training programs to systematically cascade new messages.
• Designed and facilitated business development training for 1,000 account managers and sales leaders. Created web portal of sales resources and learning reinforcement program awarded by the Corporate Executive Board.
• Created a series of SSRS-based, web-accessible performance reports, streamlining focus on a consistent set of balanced priorities at the company, region, and branch levels.

DIRECTOR - STRATEGIC PROGRAMS

(former Deloitte client)
Designed and managed PMO processes by which strategy was developed, communicated, integrated, and measured.
• Facilitated quarterly strategic review meetings with President and Senior Executives, conducting SWOT analyses, prioritizing strategic investments, and planning/reviewing change programs.
• Led a project team of 10 across finance, operations, HR, and sales to build a balanced scorecard system.
• Successfully implemented a Strategy Program Management Office (PMO), designing and overseeing portfolio management, project management, enterprise budgeting, sales forecasting, and account planning processes.
• Built strategic sales resources including territory reports, account planning tools, and competitive assessments. Trained sales leaders how and why to use these resources.

MANAGER - STRATEGIC PROGRAMS

Received Deloitte's 2005 Outstanding Achievement Award for demonstrating exceptional leadership and achieving superior client satisfaction (resulting in $7.5 million in add-on work for one client). Interfaced with clients across a range of industries and functional areas to assess needs, develop/present recommendations, and implement solutions.
• Facilitated executive decision-making on a range of topics including contract evaluations, go-to-market decisions, process redesigns, CRM implementations, and organizational restructuring.
• Designed and led full-scale Program Management Offices (PMOs) for engagements of over 1,000 consultants, 600 deliverables, and budgets of more than $700 million.
• Managed cross-functional teams to design and implement customer experience and process improvements.
• Communicated with diverse stakeholders to construct business cases, process maps, and system requirements/use cases.
• Built multi-million dollar sales proposals selling the firm's competitive qualifications, methodologies, and insights to client-specific situations. Achieved a 75% win rate.

OTHER CONSULTING/INTERNSHIPS:
PROJECT COORDINATOR - UNITED STATES DEPARTMENT OF STATE, Washington, DC
Led cross-functional teams to design and implement an integrated logistics management system involving inventory, asset, distribution, and transportation management technologies across 250 worldwide U.S. posts.

PROJECT LEAD - UNILEVER HOME AND PERSONAL CARE, Clinton, CT
Managed a team to re-engineer resource replenishment operations. Successfully eliminated duplicative efforts, allocated responsibilities to appropriate roles, and increased customer fulfillment performance by 27% for the company's top 16 accounts and seven warehouse facilities. Delivered final presentation to Unilever VP of North American Logistics and received budget approval for a full-implementation of the pilot program.

CONSULTANT - STRATEGY & OPERATIONS

Find out detailed information about Rachel Harris-Russell, EXECUTIVE DIRECTOR - CORPORATE STRATEGY & MARKETING in Columbia, MD

Rachel Harris-Russell: EXECUTIVE DIRECTOR - CORPORATE STRATEGY & MARKETING in Columbia, MD

Rachel Harris-Russell

ALLEGIS GROUP

LIQUIDITY SERVICES

TEKSYSTEMS

TEKSYSTEMS

TEKSYSTEMS

DELOITTE CONSULTING

University of Maryland, R.H. Smith School of Business