Team Lead / Technical Architect

Digital Marketing platform management for Insurance client.
• Creating Data Filter, a group of criteria that segments a subscriber list or data extension.
• Designed and deployed Emails, Landing Pages using Salesforce Marketing Cloud.
• Created Custom Preference Center and Customer Consent Page using Cloud Pages through Web
Studio.
• Work on building Batch emails, User-Initiated emails and Triggered Sends.
• Developed and Automated the Import, Data Extract and SQL Query activities using Automation
Studio. Used Dynamic-content for subject line and for personalized email content.
• Significant knowledge and experience with AMP Script and the Exact Target API
• Configured and designed Journeys using Journey Builder.
• Developed and deployed A/B testing strategies and provide test results to the Marketing Team to drive
segmentation, delivery and Content decision.
• Generate Tracking reports through Automations and also ad-hoc reports.
• Using RALLY to manage requirements and defects.
• Perform Unit Testing and maintaining Unit Test Scripts for every requirement.
• Experience in Salesforce Marketing Cloud Implementation and Integration.
• Managing team by making team understand the client's requirement clearly and achieve the result from the team within the defined deadline.
• Peer code review along with unit tests review.
• Project Status reporting.

Understanding the Salesforce application's existing data model and modifying the same to include
updates. Designed and developed classes to implement custom business logic for various functionalities.
• Developed Apex classes, Apex Trigger, Visualforce Pages, SOQL queries, Field Validation
Methods to meet the business requirements.
• Converting Visualforce Pages into PDF, applying CSS.
• Created Unit Tests and performed Unit Testing of the application to verify the desired functioning of the application.
• Deployment of all the customizations from sandbox to production. This was achieved by creating
Change Sets.
• Resolve bugs which were reported by the testing team which includes fixes for fetching the metadata
from self and remote organization.
• Implemented Salesforce Add-In in Excel 2010 and utilize its functionality in VBA.
• Replicated Salesforce Toolkit by creating DLL in .NET that replaced 32 bit Salesforce Toolkit to make it work in 64 bit MS Office.
• Analyse existing VBA solution and improve the performance and enhance it further.
• Developed applications to automate the daily report generation and sending task of the team.
• Developed simplified tool for users to enhance their usage of an VBA application.
• Communicate with clients, gather requirements from them and analyze their need.
• Analyse .NET applications, debugged and enhanced it further.
• Worked on Email Studio, Automation Studio in Salesforce Marketing Cloud (Exacttarget).
• Experience in Salesforce Marketing Cloud Implementation and Integration.
• Created Data Extensions and automated Import, SQL Queries, Filters, Emails, Data Extract, File
Transfer, etc through Automation Studio.
• Developed AMPScript code to personalize Email and dynamic contents.
• Managing team by making team understand the client's requirement clearly and achieve the result from the team within the defined deadline.
• Peer code review along with unit tests review.

Lead - Software

•   Design, develop and maintain databases in SQL Server.
•   Analysed existing VBA solutions and .NET applications, debugged and enhanced it further.
•   Communicate with clients, gather requirements from them and analyze their need.
•   Analyze manual reports and automate it.
•   Implemented Advance VBA capabilities to integrate data into other MS Office program.
•   Managing team by making team understand the client's requirement clearly and achieve the result from the team within the defined deadline.

Sr. Software Engineer

•   Implemented the iAvenue Saratoga CRM system in Asia-Pacific region.
•   Responsible for Administration, Maintenance and Up-gradation of the CRM system.
•   Responsible for Configuration of CRM system on Server as well as on Client.
•   Develop applications in VBA, VB.NET, ASP.NET and Lotus Notes for enhancing the CRM system.
•   Worked on VB6 to .NET migration projects.
• Circulate updated respective customer's Data to respective colleagues of Asia Pacific region on daily basis
in the form of .DWN files without manually updating the DOWNLIST.DAT file.
• Develop many in-house customized softwares in VB.NET, C#.NET and ASP.NET as per the requirement.
• Develop reports in Excel Macros using SQL Queries, VBA and circulate it to all colleagues of Asia
Pacific region. Also developed reports using Crystal Reports.
• Developed solution for automatic modification of SQL Queries in Excel Pivot tables with parameter using VBA.
• Developed solution for Converting RTF data into normal text for displaying it in Excel
reports.
• Troubleshooting user's problems.
• Training colleagues.
• Design and develop and maintain databases in SQL Server. Worked on PL-SQL (Triggers, procedure, cursors, user defined functions)
• Improved the efficiency & time utilization of the dept as sales and marketing people can concentrate on their core jobs without the hassles of number crunching and presentation/ analysis.

Sr. Executive

(Worked while pursuing MCS)

•	Designed and developed database in Oracle and MS Access
•	Developed ActiveX dlls in Visual Basic 6.0.
•	Developed GUI applications in Visual Basic 6.0
•	Tested the developed applications
•	Studied existing applications, debugged and enhanced it further.

Trainee Software Engineer

Find out detailed information about Pushkar Balwadkar, Team Lead / Technical Architect 

Pushkar Balwadkar: Team Lead / Technical Architect

Pushkar Balwadkar

Accenture

Synechron Technologies

Zensar Technologies

Sandvik Coromant, Sandvik Asia Ltd

Aaditya Infotech

T. J. College (Pune University)