Christopher Hines

Summary

Seasoned, trusted strategic marketing executive with 20+ years of experience using analytics and data to help companies manage their customer relationships more relevantly and profitably Management & Leadership • Entrepreneurial, empowering executive that works with and guides teams to achieve annual goals; excellent financial acumen and proven understanding of group budget management • Exceptional communication skills; ability to speak up, down and across organizations • Pragmatic and logical leader who understands the value of the interdependent association between corporate strategy and customer needs • Politically savvy, ability to create alliances, utilize advocates and drive agendas Analytical Tactics and Strategy • Deep understanding of statistical applications to business, especially in customer profiling, modeling, and segmentation, as well as statistical significance testing of offers, creative and targets • Established history of creating measures and reports that effectively consolidate data and make it usable for executives, internal groups and clients Database Marketing/CRM - Tactics and Strategy • Superior data and analytics marketing background using transaction, finance and external data to enhance CRM programs. Expert at customer profiling through various datasets. • Exceptional understanding of multi-channel operations and marketing, including Digital, Social and DM. Lifetime Value and Attribution model creation and application. • Vast experience in product and customer segmentation, as well as communication cadence and content planning. • Innovative executive that uses analytics to drive new and transformed product strategies Companies, Positions and Roles

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