Tori Hanna

Tori Hanna

SPORTS MARKETING CATEGORY DIRECTOR

Share profile
Summary

I am hard working, driven, results oriented, marketing enthusiast who thrives in a team environment. I have had the opportunity to work in many different capacities over the years to gain valuable experiences in building a strong, growing Brand. In my 16 years with the company I've led the Sports Marketing team in various categories (Women's, Training, Olympics, Digital, NCAA, Grassroots, Tennis, Run & Outdoor Performance). Being part of a young start-up with incredible growth and a "FIND A WAY” culture, I was able to learn all the areas of marketing (Brand Strategy, PR, Event Activation, Social Media, Creative, Product, Consumer Insights, Product Development), which today makes my a well rounded marketer.

I am passionate about mentoring the next generation of professionals. I mentor new employees and promising young men and women at Under Armour. I taught for 3 semesters at Georgetown in their Sports Industry Management Graduate Program, mentored students at Loyola College in Undergraduate Marketing classes and I've spoken on various panels including George Washington Women's panel, MIT Sloane and IEEE Conference.

Connections