Relationships. Throughout my career in the marketing world, I’ve found that creating strong relationships yields the greatest results. Consumers behave in favorable ways when they feel good – when they like, trust, and respect the person, product, brand or event they are interacting with. As the creator of relationships between brands and consumers, audiences and events, clients and agencies, I have a unique understanding of the power a strong relationship can have on a brand and their target consumer.
Specialties: Creative concept development, strategic planning, execution of established plan, sales development and forecasting, business development, ROI strategies and measurement, competitive and market analysis, corporate image and messaging, creative direction, viral marketing campaigns, event management, production logistics and crew management, internal/external team management.