Kevin Stayart


and research. SR. FIELD MARKETING MANAGER SAUCONY 2014 - 2016 A specialist in launching and building N. America Team and program builder, focused on leading and Product Marketing strategies in global amplifying Field Sales and Marketing. markets. I lead and collaborate with teams • Coached, developed, motivated, and lead a team of Field that are filled with diverse skillsets and Marketing Specialists (35) - Fleet Feet Rated Top Field Team. approaches I look to create a cohesive • Created cross brand Field Marketing program among the four vision that informs the market execution, WWW Performance Group Brands (Saucony, Merrell, Chaco).) beginning with the end consumer & • Developed Retail integrated programs within big box to specialty industry. Then, collaborate to create the channels - DSG, Fleet Feet, Jack Rabbit, and RoadRunner. right messaging and go-to-market strategy • Built Influencer & Athlete team of runners 50+, $1M budget - connected to key retail (50 locations). • Managed program budget($6M), hiring, and asset management (vehicles, promo, etc.). WHAT I BRING FIELD MARKETING MANAGER • Global BU Product Marketing Strategy TIMBERLAND 2012 - 2014 • Leadership & Team Development Build and deliver NA Retail and grassroots strategy. • Product Development • Developed strategic Retail marketing programs for Timberland • Strategic Retail Sales & GTM PRO in the U.S. and Canada. • International Agency Management • Created $1M Retail program with Sears. • PR/Field Management • Total NA budget Managed $10M. • Market Research/Category Planning • Hired and developed Marketing Associate. • Forecasting & Budget Management SALES AND PRODUCT MANAGER • Inventory & Margin Management PRINCE SPORTS 2007 - 2012 Launch and develop product within the Tennis Space. • Managed $2M in Sales, delivered 3 years of 10% growth.