Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Marketing Advisor & Consultant

-Evaluated and advised on existing platforms and programs to solidify brand identity and position, with a focus on continued growth and development.
-Defined and recommended revised content strategies, complete with internal brand/campaign asset production, photography brand partners and ambassador program.
-Oversaw multi-market tradeshow executions, including strategic planning, contract management, booth build-out and graphics, and onsite advertising, in line with current and future brand goals.
-Collaborated with sales and design teams to develop nation-wide retail marketing programs and generate relevant assets including fixture program, POP and market specific advertising.

-Managed onsite operations of summer and winter events, including guest and competitor engagement, supervision of up to ten staff, delegating tasks as appropriate based on skill/ability, and infrastructure and branding setup/installation.
-Communicated with marketing team and brand partners to identify and execute improvements and additional opportunities on annual events and seasonal series.

Event Specialist

-Designed and executed rebrand of Cycle Whistler, including overhaul of social media and review platform strategy, website rebuild, SEM and SEO, strategic partner referral program and updated storefront build-out, leading to a 50% growth in overall business.
-Recommended and oversaw business analyses of Underground Tuning, leading to the development and initial execution of growth and expansion plans, beginning with market repositioning and category expansion, ahead of a multi-site expansion.
-Defined and implemented in-store best practices and customer service procedures for both summer and winter operations, increasing repeat business and improving digital engagement.

Marketing Manager

-Developed and executed key account marketing plans with strategic retail partners, e.g. Boardriders, Inc. (Surf Dive ‘n’ Ski, Billabong and Quiksilver), City Beach, Rip Curl and Vail Resorts.
-Negotiated and managed media buy for evergreen brand advertising and successful campaign execution, including industry/trade publications, strategic online partners (PPC) and long-term ownership of airport signage.
-Negotiated partnership agreements, developed and managed athlete, ambassador and event sponsorship programs, utilized to educate, engage and enhance consumer’s brand experiences.
-Collaborated with brands and agencies regarding art direction, product selection, location scouting and casting talent, to design and produce regionally specific campaigns, content and digital assets.
-Oversaw and managed retail marketing programs including visual merchandising guides, campaign and seasonal content delivery, POP, custom brand build-outs and fixture programs.

-Managed design and execution of all brand events and activations nationally, including consumer interaction/engagement, database build/lead generation, operational procedures, team management and asset maintenance.
-Collaborated with event partners, brands and agencies to ensure timely completion of event and retail marketing projects and initiatives.
-Designed and established company warranty and customer service policies and procedures.

Event Coordinator

-Evaluated and implemented digital marketing improvements, including website redesign focused on layout, navigation and SEO, and launching social media platforms, collaborating with key brand partners on content, custom asset production, localized seasonal campaigns and advertising.
-Facilitated sell-through reporting, resulting in surf hardware and lifestyle category expansions.
-Led in-store operations including visual merchandising, theft prevention initiatives, category specific build-outs and customer reward and engagement programs.

Assistant Retail Manager

Find out detailed information about Pascal Peschka, Marketing Advisor & Consultant in Portland, OR

Pascal Peschka: Marketing Advisor & Consultant in Portland, OR

Pascal Peschka

Freelance

Vail Resorts (Whistler Blackcomb)

Underground Tuning / Cycle Whistler

Surf Composites

Surf Composites

Island Aclassic Surf & Snow

University of Wollongong