Masters in Advertising & Marketing Communication

. Marketing Professional with over 3 years of experience in Digital Marketing, Market Research, Understanding Business
Metrics and Project Management.

Developed a deep understanding of customer buying patterns, travel habits, purchase timings and product offerings
by conducting market research
• Created, managed and analyzed marketing campaigns for online channels such as search, display, social and mobile
as per business seasonality and product mix to drive optimization and conversion that maximized average customer
revenue
• Developed compelling product positioning and messaging through that resonated with our target buyer personas
which led to a 15% increase in lead generation.
• Introduced new content strategy which included travel videos, interactive social content, customer testimonials, in-
depth travel blogs to emphasize on digital engagement which increased social media engagement by 30%

Digital Marketing Manager

• Developed Client service roadmap and strategy, prioritizing projects that improved Client satisfaction while balancing agency profitability. Account profitability for my clients RR group and IBHFL increased by 40 % and
25% respectively
• Lesioned with multiple internal stakeholders, including content writers, creative professionals, engineering and marketing team to maximize efficiency and support the desired outcome
• Performed in-depth reporting analytics for digital marketing campaigns by tracking Facebook Pixel/Google UTM
codes and communicated actionable recommendations that were in line with client's digital marketing goals and Business KPIs
• Awarded Best employee of the quarter
• Successfully planned and executed A/B testing campaign to optimize website landing page which resulted in an increase in lead generation
Client: IBHFL Project:
- Managed and Executed 'Always On' campaign which helped us in reaching 80% share of voice for IBHFL
- Managed and Executed '100% Dad' campaign which helped in changing the overall personality of the brand
- Created awareness about  the new digital revolution in the home loan industry by creating media campaigns
to create an impression of easy & fast home loan providers in the category
Client: RR Global Project:
- Successfully Executed media plan and Digital Launch of the TVC Campaign 'Do the Akalmand Things'
which resulted in overall 10M Video views, Twitter trending of 4+ hours and 2M visitors on the microsite

Brand Strategist

Start-up environment involved working closely with clients and marketing team on brand strategy and digital
communication plan
• Digitally lead and covered Asia's 2nd largest Photofair event live for 3 days.
• Developed digital campaigns for AIPTA using Google AdWords, Facebook ad manager, and email marketing to encourage online event registration
• Created digital content by encouraging real-time engagement from the event, designing creatives and editing bites
from visitors and exhibitors

Key Account Manager

Owned day-to-day management for all social platforms. Executed timely and targeted daily content, discovered
trending topics, catered to community needs across social media, focused on real-time engagement adjusting
content and messaging accordingly for each scenario.
• Aggregated data from all social channels to produce weekly status reports, using both internal and 3rd party
reporting tools.
• Conducted ORM for YES Bank by monitoring digital conversation, complaint forums and other websites to understand brands tonality and customer sentiments and thereby report the client about the new opportunities and
threats.

Associate Maven

Find out detailed information about Jyoti Jain,  in Santa Clara, CA

Jyoti Jain: in Santa Clara, CA

Jyoti Jain

Kesari Tours Pvt Limited

LIQVD ASIA

REVER DIGITAL

WINDCHIMES COMMUNICATION

Bournemouth University

Jai Hind College