Responsible for verve.com website, social media accounts, and inbound lead
development for Verve mobile-advertising platform. Work with team members to upgrade site design and functionality, add content, optimize for mobile user
experience. Daily posting on LinkedIn, Twitter, Facebook, Instagram; execute
paid social programs, email marketing.

Digital Marketing Manager

Manage and grow the company's HR vertical. Develop content, work with in-
house and freelance writers, columnists, developers, designers. Create profitable
interactive products, including podcasts, webinars and online conferences.
Oversee production of email and other marketing campaigns to drive business.

Online Community Director

Manage the online and digital offerings of a dozen enthusiast communities to deliver
value to customers and revenue to the bottom line. Consolidated multiple sites into single community portals based on new CMS; launched automated enewsletters.
Identified emerging in-text advertising technology and implemented customized
solution that exceeded goals. Ramped up PPV video and subscription products.

Online Product Manager

Serve and develop online community for 25,000+ paid members of Executive Career
Website. Manage content and networking features, online forums and special interest
groups. Write and produce weekly email newsletter; update Web content; work with expert moderators and other contributors. Write and assist in the production of
marketing communications; host online sessions and participate in local networking
meetings. Continuously improve user experience and add value to membership.

Managing Editor

Develop, launch, and edit monthly B2B magazine in the Human Resources industry.
Copy-edit columns, departments, and feature stories; write and assign articles; work
with design director on magazine layout and graphics. Responsible for budgeting and managing in-house and freelance staff. Supervise digital, Web-based, and computer-to-
plate production process resulting in substantial cost savings.

Responsible for all phases of startup 52-page monthly print magazine, from editorial
lineup to computer-to-plate production process. Integrate all content with companion
website. Assist advertising and marketing efforts, including creation of sales and marketing materials in all media. Supervise staff and freelancers.

Editor/Publishing Director

Conceive, help sell, and then entirely produce highly profitable supplements and other custom publishing business for 20 technology trade magazines and companion
Websites. Work with sales force to prepare sales materials, proposals, budgets, schedules; then act as primary liaison with clients for all creative services.
Conceptualize content and design, assign writers and illustrators, edit, then guide through production to print and Web.

Custom Publishing Director

Produce magazine supplements that generate millions of dollars in new revenue for weekly magazine. Develop concepts, outlines, budgets; assign, edit, write, design with
Mac/Quark, Illustrator, Photoshop. Work with writers, design director, production
department. Supervise freelance researchers and proofreaders. Contact with advertising
sales staff, advertisers. Produce advertising and promotional materials.

Editor

Copy-edit articles, edit letters page, contribute staff articles. Work with design and production departments. Research, report, evaluate manuscripts, transcribe
interviews.

Assistant Editor

Find out detailed information about Allan Hoving,  

Allan Hoving:

Allan Hoving

Marketing Portfolio

IQPC/Penton Learning Systems

F+W Media

Online Content/Community

HR Outsourcing Today

MEDIA Magazine

F&G/Thomson Financial

Special Advertising Sections

Rolling Stone Magazine

Columbia College

Quinnipiac University, School of Communications