Senior Customer Marketing Manager

?? Lead promotional, pricing, and business development strategies across grocery, mass, drug, & dollar channels for $4B of Kellogg cereal & Pop-Tart business
?? Collaborate with sales teams to identify channel growth opportunities and develop activation plans resulting in distribution and a 80 basis point market share gain across Special K, Frosted Flakes, and Froot Loops
?? Foster partnerships with key national retailers to develop joint business plans and refine in-store marketing strategies that align with consumer/shopper trends
?? Developed Pop-Tart “ice-cream sammies” campaign that drove +40% incremental display support and +68% lift during the key promotional timeframe
?? Lead at home delivery discovery work, in concert with key accounts, in order to drive home delivery trial and repeat usage

Find out detailed information about Paul Frank, Senior Customer Marketing Manager 

Paul Frank: Senior Customer Marketing Manager

Paul Frank

Kellogg Company

Creighton University

University of North Carolina - Chapel Hill