Account Executive

Lead, plan, execute, and track 9 Verizon marketing campaigns to target segments across multiple digital and direct marketing
channels to ensure quality control and creative fall within legal, branding guidelines, promotional messages, and media placement, while maintaining cultural relevancy. Achieved top five response rate and sales yield in 2018 YTD
• Research and track industry trends, consumer insights, and competitive reports to identify new business acquisition opportunities
across print, search, display, website, and retail. Monitor client's marketing campaign performance and media placement, track the efficiency of campaigns, and provide campaign performance analysis reports to increase the effectiveness and efficiencies
• Build strong partnership with clients, partners, and agencies teams to drive alignment on national marketing strategies while
ensuring project stays within allocated budget and scope. Coordinated with creative, planning, and agency partners to create a seamless information flow and maximize workflow efficiency
• Execute Verizon microsites and mobile site production and maintenance with creative team and developers. Responsible for monitoring the micro-site performance through Google Analytics and heatmaps generating analytic reports

Analyze content, demographics and geography to optimize WeChat marketing strategy targeting 22k users; enhance WeChat
presence by acting upon user experience research and usability studies
• Monitor and report on marketing platform presence of 64 competitors through analysis of platforms on costs, language usage, graphics, and other means of creating an online presence; identify potential markets and affecting demand by collecting and
analyzing data on clients' demographics, preferences, needs, and service-buying habits
• Develop and manage key performance metrics for digital marketing campaigns on WeChat, Weibo, Baidu Baike, Baidu Answers
and Baidu Experience on daily basis

Digital Marketing Manager

• Identified opportunities to improve T-Mobile's gratitude App performance by running data analytics on customer behaviors and KPIs using SPSS, SAS, R, and Excel; implemented programs to improve customer experience and user engagement ~15%
• Coordinated and managed workstreams across 4 departments within T-Mobile to gather and analyze data, design strategies, and overall ensured the timely execution of deliverables; presented proposed strategy and execution analysis to different stakeholders
• Visually mapped out consumer decision journey and key touch points analysis; designed social media dashboard mock-up
• Tracked, analyzed and defined influential social media platforms KPIs with increase of up to 335% social media exposure

Digital Marketing Strategist

• Brought culture-tailored solutions to Chinese art venders and specialty consumer product sellers looking to target US market
• Fine tuned traditional PC advertisements for mobile users by changing content integration and design (including Google AdWords, Bing Ads, Baidu Ads); achieved greater results for clients by increasing their average exposure by 275%
• Pitched consulting business to government-funded incubator by identifying trends and technology for market of 6.3 million
Certification & Honors
•   Google Analytics Individual Qualification (2016); Google AdWords Certification (2016); SQL for Data Analysis (2017)

Founder/General Manager

Find out detailed information about YINGLU LIU, Account Executive 

YINGLU LIU: Account Executive

YINGLU LIU

AdAsia Communications

InGenius Prep

The Marketing Store Worldwide

Yinglu International Media

Ball State University

Chang'an University

Northwestern University Medill School