DIGITAL MARKETING MANAGER, 5W PUBLIC RELATIONS

Key account(s) director, responsible for the development, management, measurement and presentation of multichannel
digital strategies aligned with client goals.
• Identify account's KPIs, goals and current CRM database to understand opportunities for growth with existing
customers and prospecting audiences (acquisition).
• Create and develop digital marketing strategies (SEM, CRO, content marketing, affiliate outreach + program
management and online advertising) in alignment with public relations efforts and media placements.
• Implement enhanced ecommerce tracking for bi-weekly reporting and insights.
*Client revenue growth by ~160%, decreased CPA by 60% in 6-months of affiliate marketing program
launch, targeted campaigns and revised content strategy (per social listening + monitoring).
*Department revenue growth by 21% through service expansion (mostly website redesign and CRO).

Find out detailed information about Camille Orosa, DIGITAL MARKETING MANAGER, 5W PUBLIC RELATIONS in New York

Camille Orosa: DIGITAL MARKETING MANAGER, 5W PUBLIC RELATIONS in New York

Camille Orosa

W PUBLIC RELATIONS

Fashion Institute of Design & Merchandising

University of San Diego