I'm a creator. I get shit done. I build data-driven advertising and marketing campaigns for kickass brands across nearly every channel. My focus is authentic communication, finding and sharing the soul of a brand. I am a team leader that inspires great work from defined strategies and consumer insights.
Currently, I am in an executive leadership position with Blinker as the Chief Marketing Officer. My mission at Blinker is to build an industry leading brand from scratch. At Blinker we are changing the way people buy and sell cars - by building a mobile platform that is modern, simple and approachable. A complete end to end solution on your phone. It’s my responsibility to deliver on all facets of the user experience, from the brand approach and tone in video, print and web, to the most detailed button within the app itself. I build media and PR strategies and manage our vendor relationships to accomplish our goals.
• Skilled through 20+ years of brand building and advertising experience across multiple industries – 9 years in automotive (Audi of America, Blinker, Wheel Pros), 10 years in resort marketing (Aspen/Snowmass, Copper Mtn, Killington) and 12 years leading global lifestyle brands (The North Face, Oakley) – that have led to effective results derived from identifying a core strategic insight.
• Honest and transparent leadership qualities motivate team members, marketing partners, agencies and clients.
• Specialties include: Brand and Marketing strategy, Digital strategy, Brand Storytelling, Product Development, Interactive UI architecture, Team management, PR and Media strategy and management, Company culture, Photography and still pretty good at Graphic Design I'm happy to say.
View my book at : www.snowedin.com