Brand Marketing Manager

• Oversee strategy and execution for all campaigns and partnerships for MLB, NBA, NHL, tennis, and golf. Analyzed historical performance, state of market, and digital targeting tactics, resulting in 50% more efficient spend YoY.
• Heading 2019 national brand campaign, coordinating with consumer insights, external agencies, and channel owners to drive mid-funnel communication and messaging around key brand and product attributes.
• Collaborate with creative teams to ensure design and creative representation aligns with brand positioning and messaging.

• Created financial model to demonstrate return on analytics investments. Model was adopted at the league-level and is currently being used as a template across all 30 NBA teams.
• Developed business proposal to create new analytics and strategy department, consulting with the NBA and over 15 teams on best practices and use cases applicable to the Clippers' current state.

Internal Consultant

• Established strong understanding of product assortment in order to promote value to customers via retail and online channels.
• Partnered with visual merchandising to ensure compelling visual presentations, adapting based on seasonality and promotions.

Sales Lead, Soft Goods and Frontline

• Designed and implemented a go-to-market strategy for new line of medicinal products that launched in CO and IL in June 2016.
• Managed marketing and creative teams on a project to bid on multimillion dollar (estimated $8MM) licensing contract with top-rated New York dispensary group, creating all copy and material for marketing kit and website.

Marketing Intern

Designed and implemented structured learning plan to gauge students' progress in conversation and understanding of English grammar concepts. Resulted in 100% pass rate (20% improvement) of global spoken English exam.

Language Assistant (Auxiliar de Conversación)

Analyzed engineering metrics daily and developed computer program to summarize and review incoming bug-fix and enhancement requests by customer, resulting in 40% increase in on-time deliveries for the engineering department.

Coordinator, Engineering Operations

Find out detailed information about Ailia Rodriguez, Brand Marketing Manager in , CO

Ailia Rodriguez: Brand Marketing Manager in , CO

Ailia Rodriguez

SLING TV

LA CLIPPERS

RECREATIONAL EQUIPMENT, INC

CANNABISTRY LABS

MINISTRY OF EDUCATION, YOUTH, AND SPORTS

CALYPSO TECHNOLOGY, INC

CALIFORNIA POLYTECHNIC STATE UNIVERSITY

THE UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS