Creative Agencies

Fashion

Lifestyle

Outdoor

Streetwear

Health & Fitness

Affiliate Professor

Experienced advertising and marketing professional, and now teacher, with a history of establishing and building brands while increasing and driving sales. 
The brand's relationship with its consumers is key to all success.

Teaching Alcohol Beverage Marketing & Promotions as part of the Beer Industry Degree program in the Department of Hospitality, Tourism and Events.

Account service, strategic and new business lead for a startup digital creative agency that brings brands and their
stories to life through digital engagement, augmented reality and proximity technology.

Director of Account Services & Strategy

Responsible for strategic development and oversight of all marketing for the brewing company, including:
• Establishing the overall strategic brand positioning against which all marketing efforts are based.
• Partnering with sales teams to identify and develop solutions for valued wholesale and retail partners.
• Tracking and analyzing data to optimize messaging and media efforts.
• Building and elevating corporate relationships with numerous brands, festivals, events, and retail partners.
• Overseeing the operation of five CMBC taprooms, three of which opened in 2017.
• Sustaining rapid growth with distribution expansion into five new states and three additional countries.

Director of Marketing

Group Account Director - 2/2012 - 2/2015
Account Director - 7/2008 - 2/2012 
Account Supervisor - 8/2005 - 7/2008

During my tenure as the senior account lead overseeing the Tenth and Blake Beer Company, a division of MillerCoors
Brewing Company, I was responsible for:
• Developing and executing all marketing and promotional communications as Blue Moon Belgian White grew to become the single-largest craft brand in the country, increasing from less than 500K barrels/year to over 2.1MM
• Increasing agency revenues from approximately $600K (Blue Moon) to over $5.4 million overall (T&B brands)
• Securing scopes of work and fees for seven additional brands within the Tenth and Blake portfolio,
• Evolving Blue Moon's scope-of-work from point-of-sale and events to fully-integrated marketing campaigns including
award-winning television, digital and alternative-target communications
• Conceptualizing, researching, testing and launching over 20 new products
• Owning and building agency relationships with key client wholesalers, retailers and outside agency partners
• Extending Blue Moon's brand campaign worldwide through MolsonCoors' International team
MillerCoors brand experience included: Blue Moon Brewing Company, Killian's Irish Red, BATCH19, Henry Weinhard's, Crispin Cider, Peroni Nastro Azzurro, Pilsner Urquell, Colorado Native, Coors Light and Keystone
professional experience

The Integer Group, Additionally, while at Integer I led the brand discovery, testing and repositioning for Einstein Bagels, as well as
contributing strategic vision to multiple new business pitches resulting in wins for the agency.

Disciplines and Responsibilities included:
• Brand Strategy & Advertising: positioning • research • television • print • outdoor • digital • identity • radio
• Trade & Shopper Marketing: point-of-sale • displays • promotions • incentives • sweepstakes
• Event Marketing: beer industry • city and community festivals • art and wine festivals
• Digital: paid, earned, owned • websites • social media • SOE

Group Account Director 

As lead of the High-Speed Internet Marketing Communications group, results included:
• Consistently developing campaigns that increased market share, including surpassing industry record for net adds
in Q3-2004 '04.
• Maintaining ARPU while increasing marketing and advertising spend across company footprint.
• Successful launch of first-of-its-kind proprietary video player application, resulting in trial and adoption rate of over 75%.
• Contributed to the brand campaign named as Adweek's "Campaign of the Year" in 2005.

Responsible for identifying, developing and executing communications to achieve national sales and marketing goals, while fulfilling overall corporate brand positioning and objectives.
Role included:
• Developing strategic product and marketing communications plans for product positioning and introduction, support
and acquisition efforts
• Guiding both internal and external creative agencies, providing strategic product workplans and overseeing creative
development of campaigns that include traditional and non-traditional tactics
• Working with corporate media department in planning and executing national plans, cross-channel cable allocation
and inventory
• Collaborating with field representatives on local market creative and media needs and fulfillment
• Tracking competitive environment, spending and messaging and providing recommendations on response position
• Managing product group marketing communications budgets, including assignment, tracking and reconciliation with external partner agencies


earlier professional experience

Marketing Communications Director

Find out detailed information about Greg Neale, Affiliate Professor 

Greg Neale: Affiliate Professor

Greg Neale

Metropolitan State University of Denver

Elwoodz LLC

Crazy Mountain Brewing Company

The Integer Group, MillerCoors

Comcast

Ball State University