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Sr. Account Manager

Accomplished account services leader with experience working with an array of domestic and international B2B and B2C clients. Skilled in developing trusted relationships with marketing teams and executives to identify and leverage opportunities for growth. Strategic experience developing integrated campaigns, including: lead generation and nurture, digital, social, search engine marketing, print, broadcast and more. Strong cross-functional knowledge allows for project agility ensuring projects are completed on strategy, time and budget.

Knowledge in: Google Analytics, Google Tag Manager, AdRoll, AdWords, Marketo, Eloqua, Pardot, HubSpot, Emma, Constant Contact, SalesForce, ClickDimensions, Atlassian, Adobe Creative Suite

Clients: SCL Health, Insperity, CUNA Mutual Group, SOS Outreach
Senior account lead on regional and national clients responsible for client health and growth.
• Managed a cross-functional team, including project managers and account executives, across multiple projects
and clients
• Lead an integrated campaign strategy for a regional healthcare system with messaging and media tactics
aligning to the customer journey
• Spearheaded booth and collateral design for a national financial services company

Clients: Comcast Business, Gorilla Logic, Friday Health Plans, Comdata, Global Healthcare Exchange, Inc., Parallon
Owned integrated campaign and program strategy in order to drive measurable results for each client, while developing
relationships, growing agency revenue and leading the integrated team.
• Grew client revenue for national fleet fuel card solution by 250% within first quarter through relationship
building, revenue transformation strategy and integrated media planning
• Exceeded enrollment targets by 20% for a local healthcare company with an integrated campaign strategy
• Utilized Account-Based Marketing (ABM) strategies and tactics to maximize campaign effectiveness

Account Supervisor

Developed and executed strategic marketing initiatives for the luxury clothing company across three sales channels to ensure a cohesive brand message, drive accountability and create a culture of results-driven decision making.

Marketing & Communications Manager

Clients: Tuesday Morning, STC, Entrematic, Sundance Square, Pappas Restaurants, Oak Cliff Film Festival
Lead the development of strategic initiatives across all clients with a cross-functional team.
• Developed brand, creative and social strategies for Entrematic Fans, a new brand entering a challenging
marketplace leading to a 30x increase in social activity and a 6x increase in leads.
• Utilized research, analytics and customer personas to develop a mobile website strategy for a national
restaurant chain leading to the redesign of all mobile sites.
• Lead a cross functional team to develop and optimize a mobile app for STC.
• Developed a tracking strategy for all Entrematic sites, with insights driving content and website optimizations.

Sr. Account Executive

Brand Manager

Find out detailed information about Lauren Geary, Sr. Account Manager in Denver, CO

Lauren Geary: Sr. Account Manager in Denver, CO

Lauren Geary

HLK

Intelligent Demand

Krimson Klover

GDD Interactive

GDD Interactive

The Richards Group

University of Colorado