Merchandising Director

Seasoned retail professional with over twenty years of diversified experience in product development, buying, merchandising and inventory management. Experience across digital, retail, wholesale and catalog channels.  Well-developed business analysis, communication and problem-solving skills with the ability to achieve corporate objectives and drive growth across complex, highly matrixed organizations including Nike, Hanna Andersson and Norm Thompson. 
Strengths Include:
•	Developing product assortments that capitalize on trends and drive sales
•	Maximizing profitable growth through margin improvement  
•	Strong business analytics and retail acumen
•	Strategic planning and implementation
•	Cross-matrix communication
•	Leading teams of 3-12 people


Manage product development, line planning and merchandising for $34m annual consumer direct baby and toddler business. Develop seasonal merchandising strategies to achieve corporate growth targets. Create retail assortments by flow and fixture to support brand initiatives and exceed net sales goals. Merchandise and manage website to maximize demand and support brand stories. Manage 2 direct reports.
•	Developed five-year strategic plan to achieve 3x sales growth by 2022
•	Increased online baby/toddler sales +85% in Fall 2018 through product expansion and new concepts
•	Averaged +21% comp sales growth in baby/toddler business over 3 years
•	Achieved +90bps IMU growth in baby apparel through mix shifts and price tiering strategy
•	Implemented weekly corporate business action meeting to drive sales and accountability
•	Managed corporate marketing promotions including event recommendations, analysis and long-range planning with finance and senior management team


Managed multi-category catalog and digital brand with annual demand of $64m. Created merchandising strategies to achieve corporate objectives.  Determined annual budget and mailing strategy for the brand, including net demand, return rate, IMU and MMU. Led team in product development, merchandising, pagination, creative reviews and post mortem meetings for 20 unique contacts annually. Presented financial information and brand strategy in monthly executive meetings. Managed an 8-person team with 5 direct reports.
•	House file growth +2-6% annually
•	Achieved +34% women’s apparel category growth FY’12-’14 
•	Increased direct sourced styles; resulting in +220bps IMU growth FY’12- ‘14 
•	Increased annual gross contribution dollars $1.1m 
•	Negotiated +10pts gross margin in largest pant program; +$150k annual profit


Director of Merchandising Norm Thompson Brand

Managed Women's Strategic Sporting Goods accounts with annual sales volume of $150m+. Created Women's Apparel product assortments for key accounts, across all categories. Utilized marketplace analytics to influence global product development teams to create specific styles for the US market.  Set seasonal strategic direction for accounts to create differentiation in the marketplace and drive profitable growth.
• Achieved 90% adoption rate of directed assortments
• Achieved 10%+ sales growth in the women's sporting goods channel
• Identified $5m-$10m worth of additional product opportunities seasonally
• Created adoption rate and forecast accuracy report that allowed the team to measure progress
• Received planning excellence award for "Improve Our Process" Dec 2007

Sr. Marketplace Account Merchandise and Planning Manager

Find out detailed information about Wendy Taylor, Merchandising Director in Portland, OR

Wendy Taylor: Merchandising Director in Portland, OR

Wendy Taylor

Hanna Andersson

Norm Thompson Outfitters Inc

Nike Inc

Fashion Institute of Technology