Justin Knapp

Summary

Accomplished brand marketing executive of premier fortune 500 domestic and international brands. Industry experience: digital and physical marketplaces, consumer electronics (mobile, tablets, computers), digital content (apps, music, movies, TV..), athletic and outdoor, (footwear, apparel, equipment), action sports, and agency management (branding, creative, production). Growth-oriented senior leader with track record of building and revitalizing brands through team motivation, leadership and innovative strategic marketing. Able to successfully lead, communicate and thrive within complex layered organizations, with multi-faceted programs and aggressive go-to- market timelines across dynamic consumer segments in competitive multi-channel markets. Highly proficient in achieving positive group consensus and dynamics, establishing integrated processes and results-oriented strategic team plans. Focused experience: Brand identity and positioning, marketing communications, product positioning and segmentation, team building and leadership, retail marketing, e-commerce and website development, digital marketing, social and influencer marketing, social media, advertising and media planning, public relations, event and promotional marketing, consumer insights and research, process improvement, change leadership, agency and vendor management.

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