Data driven omni-channel digital media and ad technology expert specializing in creating innovative digital marketing strategies that drive impactful business results. With 5 years of experience leading marketing agency programs for some of the most recognized global brands including Amazon, LifeLock, Norton, Toshiba, and Air New Zealand, I have demonstrated exceptional success in achieving marketing objectives and improving key business metrics across a holistic range of marketing objectives from brand development & engagement to direct response customer acquisition.
• Grew the Amazon media budget from $5MM to $90MM, resulting in a 25x growth in agency scope of business and commissions
• Exceeded performance benchmarks across all key business goals, achieving a 41% YoY improvement in the Cost of Acquisition (new members), and 14% in cost savings across media portfolio CPM’s for the LifeLock New Members Subscription program
• Achieved a 23% YoY growth in sales for Toshiba with full-funnel, influencer, partner-marketing campaigns
• Drove a 19% YoY lift in sales for California Lottery Scratchers through go-to-market custom sponsorship programs
• Won new (Symantec) global client business and grew agency scope (Amazon, Symantec, Toshiba) through outstanding quality and excellence in client stewardship, communicating best-in-class marketplace intelligence, negotiation, and delivering functional solutions and campaign results
• Successfully onboarded the entire LifeLock and Norton customer database via LiveRamp, and complete ad server migration across global Norton digital media campaigns