Manager of Digital Tactics

Plus Sizes/V.I.P. Stylesetter & I.N.C International Concepts
• Build and execute digital strategy to successfully drive sales, margin, turn and growth for women's sportswear through Macy's digital platform
? Drove $45M plus size business with strong performance through Spring season, exceeding plan sales and achieving +20% growth to LY
• Collaborate with Omni Buying, Marketing, Planning, Pricing and Visual teams to execute overall digital strategy that aligns with total company objectives
• Build marketing tactic strategies that are inclusive but not limited to pricing strategies, affiliate offerings, SEM, email analysis and planning, social media, and SEO relevancy analysis
• Manage vendor relations to drive pricing strategy, marketing strategy and negotiate co-op budget for global marketing initiatives

Omni Assistant Buyer I & II (RTW - Special Sizes & Juniors/Surf)
• Drive sales, margin, turn and growth for the total company across all business channels
• Collaborate with Digital Merchandising, Marketing, Planning, Pricing and Visual teams to execute strategy and drive business
• Develop preliminary financial plans at the class and trend level and in-season forecasting
• Reporting and analysis of business across both channels
• Build assortment strategies
• Create SMU packages with vendors to maximize exclusivity within the assortment, and ensure all classification needs are met for the Macy's customer
• Manage vendor relations inclusive but not limited to creating and executing an omni-channel strategy, negotiate margin and RTV's, manage open to buy and negotiate ATS orders and cancellations, and manage order procurement and PO tracking

Ferguson Enterprises, San Diego, California
Ferguson is a diverse wholesale distributor with operations spanning multiple business groups. The company is the largest wholesale distributor of residential and commercial plumbing supplies in the United States

Find out detailed information about Kara Sheely, Manager of Digital Tactics in New York, NY

Kara Sheely: Manager of Digital Tactics in New York, NY

Kara Sheely

Macy's Inc

San Diego State University