Creative Agencies

Tech

Senior Copywriter

Act as the lead subject matter expert for the Marketing team and led myriad content campaigns to increase brand awareness, share of voice and digital presence. Continually optimize internal/external communications.
•	Organize, build and optimize key solution messaging strategies to raise brand awareness and market positioning.
•	Collaborate with internal teams, customers and a PR agency to construct and distribute corporate press releases.
•	Oversee and analyze Google Adwords campaigns.
•	Build and distribute all internal communications via companywide newsletters, intranet programs and push/pull email initiatives.
•	Execute Google Analytics and SEO campaigns in alignment with key corporate and market strategies.
•	Manage a small Content Marketing team and ensure its alignment and collaboration with corporate marketing initiatives.
•	Spearhead the creation of the annual content calendar in alignment with events, product launches and other activities.
•	Write, edit and oversee every piece of web, print, social or digital content distributed both internally and externally.
•	Create messaging and storyboards for digital and print engagements in news and media outlets, such as Forbes Magazine. 
•	Manage the company blog and execute marketing plans for distribution.
•	Design, maintain, manage and continually evolve the corporate website through a MODX-based content management system.
•	Compose and manage all content for the corporate website, including messaging, in collaboration with key stakeholders and teams.

Acted as the primary content writer and editor for dozens of customers and aligned team expectations with customer demand. Won several awards for performance and efficiency. 
•	Generated press releases, landing pages, research reports, news stories, blogs and white papers for business and technology companies.
•	Produced 5,000+ words of content per day regarding enterprise IT and corporate business strategies.
•	Edited and proofread peer articles to identify and address grammatical, syntactical and subject matter-related inconsistencies.
•	Managed more than 20 client portfolios, accounts and relationships.
•	Interviewed industry experts to build content and content calendars.
•	Mastered AP-style writing and editing.
•	Partially managed a team of 10 writers and editors.
•	Educated and trained new employees on software programs, customer relationship management strategies and AP Style.


Lead Business & Technology Writer

Find out detailed information about Peter Tonelli, Senior Copywriter in Brighton, MA

Peter Tonelli: Senior Copywriter in Brighton, MA

Peter Tonelli

Netcracker Technology

Brafton