Assistant Store Manager / Hard Goods Manager

Pragmatic, self-driven, and knowledgeable sales manager with 10 years' experience in footwear, apparel and accessory industry.  Data-centric with strong focus on marketing and analysis.  Anxious to take on a broader scope of product buying, planning, and market strategy to make a larger impact on an organization's strategic direction. Established track record of strategic innovation, execution, analysis and reporting of outcomes across Eastern District. Excels at retail math, Microsoft Office, inventory management, team leadership and driving results by effectively setting priorities for action. Passionate about volunteering in the community to build relationships that make a difference in the lives of others.

•	Create, implement, analyze weekly, monthly, quarterly strategies for $3 million metro location to optimize sales, inventory needs, and staff development 
•	Achieve sales projections put forward by corporate through strategic actions and initiatives.
•	Train employees from associate to store manager level on sales, product knowledge, operations, leadership, management, and company standards.
•	Drive sales through empowerment of sales associates and leadership of supervisors. 
•	Identify business trends and changes by tracking and reporting sales trends on daily, weekly, monthly, and annual basis.   
•	Act as liaison to buyer and allocation to audit hard goods inventory to capitalize on top selling items and continue sales trends.
•	Report trends, current product supply and market demand of specialty hard goods directly to corporate buyer. Consolidate product data and develop accurate monthly reports that highlight top sellers and sales opportunities for high street location.
•	Lead weekly manager meeting.  Ensure communication from corporate is well understood for compliance purposes at all levels of personnel.
•	Convey product information in a clear and concise manner to district team members.
•	Audit schedules and adjust based on necessary labor control from trending sales and given labor percentage


Vans, Nationwide	03/13-02/15
• Travel nationwide to set new Vans stores to grand opening standard - 8 stores to date.
• Train staff on merchandising standards, customer service, company history, policies, and procedures. Coach throughout opening. Provide performance feedback to store manager.
• Set visuals, manage store inventory and retail operations to ensure store is ready for business prior to corporate's established opening date.

Train staff on merchandising standards

• Led store team to achieving $1 million in sales first year open.
• Managed all payroll, scheduling, inventory, visual display and loss prevention processes.
• Staffed all store roles. Facilitated on-boarding process, mandated training and coaching.
• Fully oriented and trained new manager for Willow Grove store pending next transfer to high volume flagship location on Walnut Street in Philadelphia.

Store Manager

Find out detailed information about Alex Guenst, Assistant Store Manager / Hard Goods Manager 

Alex Guenst: Assistant Store Manager / Hard Goods Manager

Alex Guenst

Vans

GO Team

Vans

Eckerd College