Growth Marketing Manager

Experienced digital marketer with skills across PPC, SEO, Affiliates, Google Analytics, Display, Social and Amazon Ads. Managed spend of approx £5.1m (c. $6.9m) per annum. Looking for a senior digital marketing role.
Authorized to work in USA for any employer - Green Card holder.

Lead vision, strategy, and results for marketing across all paid and organic online marketing channels that drive new customers and increase revenue. Deliver performance through thoughtful strategy and execution.
Play a key role in defining, evolving, and driving KPIs, analytical systems, and marketing processes.
Experiment and iterate quickly by developing weekly campaign strategies across owned content including email/CRM, content, SEO, and (paid) social (Facebook, Pinterest, Instagram, YouTube, Twitter). 
Manage and optimize Amazon ad campaigns for top 200 seller (2022 revenue +31% with flat ACOS). Grow alternate channels such as Etsy, Ebay, Walmart and Wayfair (all seeing double digit growth YOY).


Digital marketing services across PPC, SEO, Affiliates, CRM, Display, Social Media, Amazon Ads, Budgeting, Reporting and Forecasting on a B2C and B2B basis, from global multichannel websites to smaller retailers.

Recent Roles:

Head of Digital Marketing for Watch Shop - November 2018 - May 2019.
Oversee all digital marketing activities across 2 UK and 7 international sites
Line manager for 2 direct and 1 indirect reports
Improve efficiency of digital marketing channels in tough and declining retail space

Senior Digital Marketing Manager for OFFICE Shoes - June 2018 - July 2018
Set digital marketing budget for 2019-20 financial year split by channel across 3 sites
Align with finance P&L, factoring in growth of channels and improved efficiency


Digital Marketing Director

Set and implement the worldwide online marketing and traffic acquisition strategy to support sales growth across PPC (search and shopping), SEO, Display, Affiliate and Partnerships on 3 websites (OFFICE, OFFSPRING and OFFICE London), as well as driving footfall into c. 180 stores.
Acquisition channels contributed 86% of the demand in 2017-18, accounting for majority of 19% YOY uplift in revenue. Spend approximately £5.1m (c. $6.9m) in 2017-18.
Responsible for effectively managing spend in line with ROAS targets, and providing insight into competitor behavior in order to improve marketing performance through hands on experience and managing agencies.
Activities also included weekly / monthly reporting, forecasting, budgeting, and additional spend proposals.


Senior Digital Marketing Manager

Find out detailed information about Graham Walker, Growth Marketing Manager 

Graham Walker: Growth Marketing Manager

Graham Walker

MyGift

GW SEM

OFFICE Shoes

Aston Business School