Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Outdoor

Skate

Streetwear

Creative Lead

Nine years experience in graphic design, with design experience in branding, illustration, packaging, digital and apparel.
Experienced as an art director and creative lead while a business owner.

• Proven skills in leadership, art direction, and project management.
• Effective communication skills, communicating in an articulate, clear, concise, and effective manner, both orally and in
writing.
• Excels at multitasking and performing well under pressure with little direction.

Create brand specific apparel graphics, advertising media ( including digital and hard copy), and presentation materials
including graphics for web and print along with product graphics using illustration and photography
• Coordinate print staff to produce client-approved designs according to specified standard
• Art direction for web, POP display and photographic needs as necessary
• Managment of design files, production staff and coordination with suppliers and outside production facilities to complete
orders
• Coordination and direction of freelance staff for support in design on projects outside Muddy Water core areas
• Walk clients through all steps of their brand apparel launch including apparel design, site design and marketing as necessary

• Develop branding and core assets
• Create branding specific packaging, POP displays, environmental graphics, marketing materials including graphics for web
and print and product graphics by illustration or photography
• Coordinate with owners to concept and direct materials and brand standards for business
• Art direction for web and photographic needs as necessary

Designer

• Check proofs and perform pre-press for all designs printing
• Create and maintain client presentations
• Develop graphics and create press-ready files for screen printing, digital specialty and off-set printing
• Develop new garment graphics and create press-ready files for screen printing, digital specialty and off-set printing

Apparel Designer

• Develop new garment graphics and create press-ready files for screen printing, digital specialty and off-set printing
• Check proofs and perform pre-press for all designs printing
• Create and maintain client presentations
• Assist in development of new proprietary products
P: 563-639-5206
E: alex@alexgroh.com
W: www.alexgroh.com


ABOUT
(Extra stuff you might find interesting.)

I'm a graphic designer and illustrator, who specializes in work for the outdoor lifestyle and apparel industries. I hold a BFA of design, specializing in Illustration from the Milwaukee Institute of Art & Design ( Make sure you use the ampersand, they're
really serious about the ampersand. ), that I received in 2011. In 2014, I started Muddy Water Press with a close friend, where we developed branded apparel lines from t-shirt concept, through finished website for clients in the fishing industry. I
currently live in Eagle Mountain Utah where I work as a freelance illustrator and designer for a bunch of different folks.

I was born and raised in Detroit Michigan, where I spent most of my youth either drawing or outdoors in northern Michigan
and Canada. I spend my free time hiking, kayaking, camping and occasionally wearing flannel while growing a beard and working on side projects with friends.

I've had the privilege of working on branding, graphic design, illustration and other projects with clients ranging from scrappy
little start-ups to high profile clients, including brands like Alumacraft Boats, Harley Davidson, Miller Coors and Seafoam
Motor Treatments among others in the 9 years I've worked as a professional designer.


NOTABLE CLIENTS	MAJOR SKILLS
• Alumacraft Boat Co.	• Illustration
• Lund Boat Co.	• Art Direction
• War Eagle Boat Co.	• Apparel Design
• Miller Coors Co.	• Packaging and Dieline creation
• Seafoam Motor Treatments	• Web Design
• Pheasants Forever	• Product Development
• Hard Rock Cafe	• Copywriting
• Harley Davidson Motor Cycles
• Mercury Motors
• Lowrance Fishing Co.
• Columbia Business School
• Ruger Firearms Co.
• Spencer's Gifts
• Vexilar Fishfinders
• Milwaukee Bucks
• Play It Again Sports
• FarmersOnly.com


naturalist SERVICE is a typeface created for The Open Skies Trading Co. from the letterforms on the WPA National
Parks posters to allow designers to re-create the iconic feel of the original posters.

Production Artist/Designer

Find out detailed information about Alex Groh, Creative Lead in Eagle Mountain, UT

Alex Groh: Creative Lead in Eagle Mountain, UT

Alex Groh

Muddy Water Press

Eastern Iowa Baking Co

Visual Impressions Apparel

Brew City Beer Gear

Milwaukee Institute of Art & Design