Creative Agencies

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Tech

Climbing

Skiing

Skating

Movies

Helping businesses make more money efficiently
and scale faster.

A multi-disciplined marketer with global experience in
performance marketing, growth strategy, brand
language and events. Over 12 years delivering
campaigns across E-commerce, Real Estate, Tech,
Entertainment, Food, and Music.

Defining and growing the E-comm side of the Scentbird subscription business, plus their three owned E-comm brands. Outlining the strategy and expanding on subscription offerings (Access, Curation, Replenishment) to work in driving more value for subscribers and increasing E-comm sales. Reducing CAC, increasing LTV, reducing churn, improving AOV, and driving best in class e-comm features for improved conversion rates to leads and prospecting audiences.

Scentbird - Record active subscriber numbers and a 70% YoY increase in e-comm revenue.
Confessions of a Rebel - Increased revenue 80% YoY	while retaining a positive and efficient ROI
Sanctuary - Increased revenue 112% YoY

Director of Growth & Ecomm

Director of Growth

The Writer is a global language consultancy. Making and saving companies millions of dollars by using words to change brand perception, engage employees and be human for their customers.

• Brought in £1.2 million of global business from the likes of JP Morgan, Cisco, Amazon and Virgin.
• Brand and lead generation strategy for EMEA and North America. Increasing revenue 14% YoY for the first time
in 2 years.
• Delivery of B2B products to market: Customer Experience, Human Resources, Learning & Development.
Increasing lead generation by 157%.

CREATIVE MARKETING MANAGER

Working with the board of directors and managing marketing execs, achieved a 99.9% occupancy year on year. First
Marketing hire, and helped grow the business to a valuation upward of a billion in 3 years.

• Campaign and content strategy, achieving a CPA 15% below industry standard.
• Grew business partnership revenues by 104% and sold out of all product three years in a row.
• Implementation of CX and UX initiatives in the business. Lifting NPS 19 points and sales by 17%.
• Delivery of the UK, China, and Australia websites, media, and booking platforms. Increasing global traffic
42% year on year and conversion rates 22% through SEO, PPC, and social campaigns.

MARKETING MANAGER

DIGITAL MARKETING MANAGER

Find out detailed information about Richard Gillingwater,  in LOS ANGELES, CA

Richard Gillingwater: in LOS ANGELES, CA

Richard Gillingwater

Deck of Scarlet

Scentbird

Amazon and Virgin

Urbanest

Olympic Games 2012

Birmingham City University