• Managed media and public relations issues for all 17 Carrington Companies.
• Worked with management to identify trends and developments that might influence public relations strategies.
• Developed compelling communication strategies with clear and measurable goals.
• Researched, developed and edited internal communication materials for management teams.
• Implemented a successful award program which included winning the MReport's "Top 25 Companies to Work For" and the "Top 25 Industry Leader's List."
• Sought and secured multiple speaking opportunities for executives at industry events.
• Created a contributed article program for multiple executives to byline articles at key industry outlets for the rest of the year.
• Developed and nurtured media relationships from numerous industries including consumer, business, technology and trade publications.
• Helped launch the Correspondent Lending Division including all internal and external communications.
• Translated complex technical concepts into crisp, jargon-free messages that speak to target audiences.
• Created a link back strategy with journalists to improve SEO.
• Responsible for creating an extensive public relations strategy and messaging for the company's new direct-to consumer platform - Vylla.

Director

• Responsible for owning the end-to-end performance of the company's public relations efforts, including coverage with nationwide publications, industry trades, conferences, events, social media and awards - as well as content distribution.
• Positioned AutoGravity as the unrivaled digital pioneer and technology leader for car shopping and financing.
• Developed and managed public relations, events and social media plans including overarching strategies and targeted campaigns that aligned with departmental and leadership goals.
• Managed and coordinated multiple public relations agencies and events management partners to execute against the strategy.
• Kept accurate and timely records of event traffic, production and inventory.
• Devised executive visibility opportunities, i.e. panels, keynotes, and other speaking engagements.
• Partnered and built relationships with vendors, agencies and others within the industry.
• Implemented an award and speaker submission calendar.
• Developed lasting relationships with key members of a diverse base of press and media.
• Created and maintained a robust and targeted media list to serve as the backbone of our media outreach efforts.
• Tracked and developed reports on media coverage, applying public relations metrics and analytics.
• Finalized all public relations related copy, including press releases, awards, speaker submissions, speeches and talking points for AutoGravity executives.
• Conducted extensive media outreach including press releases, media tours and media pitches.
• Drove crisis communication and strategy development and implementation.
• Sourced and managed media inquiries and interview requests.
• Wrote press releases, pitches, and presentations.
• Drafted scripts, orchestrated and directed internal corporate videos and external business videos.
• Created a comprehensive media training deck and conducted media trainings for the entire executive staff.
• Worked cross-functionally with stakeholders in communications, marketing, product and design in content development.
• Trained and guided team members on media relations, events and social media.
• Acted as a mentor for six direct reports, offering guidance in the performance of their functions and grooming their career growth.

Communications Manager

• Helped bring in more than $24 million in publicity value a year by creating on average one analytical report per week based on housing market trends/census information. By using data that was mined from RealtyTrac's database.
• Guided communications strategy for significant milestones, re-branding and crisis communication.
• Led the direction, implantation and content for all social media channels for the company and for Homefacts, a RealtyTrac subsidiary. Helped increase the company Facebook and Twitter accounts by nearly 70 percent.
• Served as chairperson for a committee to implement a new mission statement into the company internally and externally.
• Executive editor of the internal newsletter - MakingTracs.
• Worked with RealtyTrac broker partners to make them experts by securing press for each of them in their local markets.

Senior Public Relations Supervisor & Company Spokesperson

• Led account teams for Verizon Wireless, Buy.com, Nestle, Solavei, VTech Communications, and University of Redlands as well as freelancing for Nintendo.
• Secured clients top tier media coverage with outlets such as the Today Show, the Los Angeles Times, KCBS, KNBC, KABC, the Orange County Register, the San Diego Union-Tribune and KTLA's "The Cyber Guy."
• Created and implemented an aggressive, proactive media and analyst relations program globally.
• Wrote and distributed key communications pieces such as press releases, media advisories/alerts, byline articles and pitches that met the strategic goals of each client's business.
• Counseled and made effective outreach and brand positioning recommendations to clients.
• Coordinated logistics and provided on-site support for events such as product launches, press tours and industry trade shows such as CES.
• Developed and implemented social media campaigns to meet each client's strategic goals.
• Supervised team members through training, constructive feedback and coaching.

Media Manager

• Engaged with consumer, business-to-business and industry clients in the high-tech, mobile and wireless industries to enhance their public profiles through media and analyst relations, social media and event speaking engagements.
• Secured clients top tier media coverage in popular outlets such as The Early Show, USA Today, MSNBC, The Huffington Post, NBC Bay Area and The New York Times.
• Daily client interaction with highly technical news media.
• Successfully secured press and supported numerous clients at national and international trade shows such as Mobile World Congress.
• Researched and submitted clients for award opportunities.


Personal Publicist to Ray Park
Personal Publicist

Account Executive

Rise of the Cobra including G4: Attack of the Show, Fuel TV and Yahoo!
• Successfully secured many press opportunities during the fall season of Heroes including coverage in the Fort-Worth Star-Telegram, the Examiner and the TV Squad.
• Daily client interaction with Paramount Pictures and NBC Universal.
• Coordinated film premiere activities for G.I. Joe: Rise of the Cobra.
• Coordinated media at network press days.

Fort-Worth Star-Telegram, the Examiner and the TV Squad

• Handled a variety of lifestyle and consumer product accounts including Humanity Clothing Line, K Hotels, Choclatique, Capriotti's Sandwich Shop and Ecogear.
• Secured clients top tier media coverage in outlets such as Entrepreneur Magazine, Fancy Food & Culinary Products, Fitness Plus Magazine, Celebrity Baby Blog, Engadget, CNET, Bay Sunday, Smart Meetings Magazine, Woman's Day, etc.
• Coordinated events including the DNA 11 closing night party and Outfest film festival.
• Oversaw media list creation and creative press materials.
• Maintained longstanding relationships with the media.
• Drafted and distributed multiple press releases daily.
• Coordinated press kit mailings and product shipments to media.
• Drafted monthly client status reports.
• Coordinated client/media interviews.
• Researched and coordinated cross-promotion opportunities for each client.
• Secured radio interviews and giveaways.

• Worked on a variety of campaigns for film, home entertainment, lifestyle and television clients.
• Daily client interaction with the Oxygen Network, America's Next Top Model, Jimmy Kimmel Live, Fox Reality Channel, Sony Pictures and Warner Brothers.
• Secured clients top tier media coverage in outlets such as Regis & Kelly, US Weekly, E!, Extra, People, Entertainment Tonight, Access Hollywood, etc.
• Coordinated film premieres and events including the Los Angeles Film Festival, Los Angeles Ballet's fundraiser and opening night, Jay-Z's Hollywood & Highland concert on Jimmy Kimmel Live, Mo'Nique's F.A.T. Chance casting call, IFC's 2007 Spirit Awards and Fox Reality Channel's Really Awards.
• Coordinated media at network press days.
• Managed workload for lower level staff members.

• Assisted in planning parties and large-scale events.
• Facilitated model castings for events and advertisements.
• Drafted press releases.
• Drafted and distributed reports and budgets for the U.S. office.
• Communicated daily with the British and European press.

PUBLIC RELATIONS SKILLS
Writing: Public relations strategies, press releases, media alerts, bios, fact sheets, backgrounders, pitch letters, briefs, executive summaries, proposals and memorandums.
Awards: OCPRSA Protos awards for VTech total and multicultural programs 2012. Honorable mention for best pitch of the year from Michael Smart PR Inner Circle 2016.
Public Relations Research: Cision, Meltwater, Business Wire, MarketWired, PR Newswire Lexis-Nexis, Burrelles, Filemaker PRO.
PC Software: Proficient in Microsoft Office including Word, Excel, Power Point, Outlook and Adobe Software.
Graphic Design Software: PhotoShop.
Additional PR Training: Attended Bulldog Reporter Media Summit in New York.

Internship

Find out detailed information about Ginny Walker,  in Costa Mesa, CA

Ginny Walker: in Costa Mesa, CA

Ginny Walker

Media Relations & PR

AutoGravity

RealtyTrac

GolinHarris Public Relations

Global Results Public Relations

G.I. Joe

Venture IAB, Inc

Venture IAB, Inc

Tommy Hilfiger

Northwest Missouri State University