10 years as general manager of New England’s largest surf shop. Practiced in all aspects of retail surf operation including sales, employee management, buying, marketing, receiving, merchandising, and event coordination. Increased sales while managing inventory levels, implemented updated branding and marketing campaigns, optimized company protocol.
Creative Director of Omen Surfboards featuring collaborations with Bing and Anderson Surfboards. Surfboard and apparel design, marketing and film production. Coordinated an invite only single fin longboard contest, "The Log Jam."